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Consumer Behaviour: A European Perspective by Hogg, Margaret K. Paperback Book
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Item specifics
- Condition
- Title
- Consumer Behaviour: A European Perspective
- Book Title
- Consumer Behaviour: A European Perspective
- ISBN
- 0273687522
- EAN
- 9780273687528
- Type
- Textbook
- Binding
- Paperback / softback
- Date of Publication
- 2006-03-23
- Publication Name
- Consumer Behaviour: a European Perspective
- Language
- English
- Release Title
- Consumer Behaviour: A European Perspective
- Artist
- Hogg, Margaret K.
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 2006
- Format
- Paperback
- Publisher
- Pearson Education The Limited
- Item Width
- 263mm
- Subject
- Marketing
- Item Weight
- 1352g
- Number of Pages
- 728 Pages
About this product
Product Information
Consumer Behaviour: A European Perspective 3rd edition provides a comprehensive, lively, contemporary and practical introduction to consumer behaviour. It shows how research and concepts in this subject can inform and be applied to broader/strategic marketing issues. The unique five-part micro-to-macro wheel structure takes a multi-disciplinary approach to the discussion of consumer behaviour theory and applications, and includes the latest trends and demographic data for profiling European consumers. This book is ideal for second and third year undergraduate marketing students, or those students taking a consumer behaviour module as part of a business course.
Product Identifiers
Publisher
Pearson Education The Limited
ISBN-13
9780273687528
eBay Product ID (ePID)
90622292
Product Key Features
Publication Name
Consumer Behaviour: a European Perspective
Format
Paperback
Subject
Marketing
Publication Year
2006
Type
Textbook
Number of Pages
728 Pages
Dimensions
Item Width
263mm
Item Weight
1352g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
WORLD OF BOOKS LIMITED
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- ES N8267548I
- FR 27823676960
- GB 922696893
- IT 00185819992
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eBay item number:302163170292
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