Jordan 1 Retro Low Black Silver Red

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The Air Jordan 1 is the trainer that started it all, marking the beginning of the most iconic lineage of trainers in history. In many ways, it's responsible for launching modern-day trainer culture as a whole - and it almost didn't happen.

History of Air Jordan 1

As the story goes, the year was 1984, and Chicago Bulls' rookie Michael Jordan was a hot commodity for endorsement deals, with trainers naturally being paramount.

Jordan had just come off a stellar college basketball season at the University of North Carolina. He wore Converse and was a personal fan of Adidas, so he took meetings with both companies, but they never reached a deal. It seems strange today, but at the time, Michael Jordan hated Nike - so much so that he refused to take a meeting with them.

He was persuaded by his mother, Deloris Jordan, to visit the Nike campus in Oregon and listen to their pitch. His plan was to go through the motions to appease his parents and agent but he ultimately left with a contract unlike any other.

Rather than walking in the shadows of established athletes like Magic Johnson and Larry Bird (which may have been the case had he signed elsewhere), Michael Jordan shone in the Nike limelight. He was paid more than any other athlete with a trainer endorsement at the time. Nike made him the face of its growing presence in basketball, and gave him his own trainer line - called Air Jordan.

Released in 2007, this Air Jordan silver and red colourway offers a unique design. The shoes have the classic 2000s look with an infrared-like scheme. It was once believed that the collar height of a shoe was the main factor in the level of support. Decades of scientific research led Nike to find out that collar height has very little to do with support. The heel of the Low Jordans is enough to provide plenty of reinforcement for the court or the street. It's no surprise that many people swear by the Low Air Jordan Retros on hardwood and asphalt. This silhouette offers a nice balance between the retro and futuristic look.