About the Jordan 1 Lows in Royal Toe (2019)
The Air Jordan 1 is the trainer that started it all, marking the beginning of the most iconic lineage of trainers in history. In many ways, it's responsible for launching modern-day trainer culture as a whole - and it almost didn't happen.
History of Air Jordan 1
As the story goes, the year was 1984, and Chicago Bulls' rookie Michael Jordan was a hot commodity for endorsement deals, with trainers naturally being paramount.
Jordan had just come off a stellar college basketball season at the University of North Carolina. He wore Converse and was a personal fan of Adidas, so he took meetings with both companies, but they never reached a deal. It seems strange today, but at the time, Michael Jordan hated Nike - so much so that he refused to take a meeting with them.
He was persuaded by his mother, Deloris Jordan, to visit the Nike campus in Oregon and listen to their pitch. His plan was to go through the motions to appease his parents and agent but he ultimately left with a contract unlike any other.
Rather than walking in the shadows of established athletes like Magic Johnson and Larry Bird (which may have been the case had he signed elsewhere), Michael Jordan shone in the Nike limelight. He was paid more than any other athlete with a trainer endorsement at the time. Nike made him the face of its growing presence in basketball, and gave him his own trainer line - called Air Jordan.
Since the Air Jordan 1 is the ultimate OG of Jordan footwear, it only makes sense that it comes back in modern style These Jordan 1s in Royal Blue show off the classic colourway in black and blue with a low-top ankle and hints of Nike branding. The swoosh can be found on the side of the leather upper and on the arch of the bright blue sole while the Jordan wings show up on the back of the ankle, and the swirled design in the sole gives the shoe its Air technology. Black also shows on the eyestays and laces while white pops on the sides of the upper and in the entirety of the outsoles.
