Women's Jordan 1 Low Pink Casual Trainers
The Air Jordan 1 is the trainer that started it all, marking the beginning of the most iconic lineage of trainers in history. In many ways, it's responsible for launching modern-day trainer culture as a whole - and it almost didn't happen.
History of Air Jordan 1
As the story goes, the year was 1984, and Chicago Bulls' rookie Michael Jordan was a hot commodity for endorsement deals, with trainers naturally being paramount.
Jordan had just come off a stellar college basketball season at the University of North Carolina. He wore Converse and was a personal fan of Adidas, so he took meetings with both companies, but they never reached a deal. It seems strange today, but at the time, Michael Jordan hated Nike - so much so that he refused to take a meeting with them.
He was persuaded by his mother, Deloris Jordan, to visit the Nike campus in Oregon and listen to their pitch. His plan was to go through the motions to appease his parents and agent but he ultimately left with a contract unlike any other.
Rather than walking in the shadows of established athletes like Magic Johnson and Larry Bird (which may have been the case had he signed elsewhere), Michael Jordan shone in the Nike limelight. He was paid more than any other athlete with a trainer endorsement at the time. Nike made him the face of its growing presence in basketball, and gave him his own trainer line - called Air Jordan.
Jordan 1 Low Pink
In January 2021, Nike released the Arctic Pink colourway of the Air Jordan 1 Low trainer. The uppers come in pale pink leather, setting off the white Nike swoosh that wraps around the heel and connects to a matching swoosh on the other side. A gum outsole completes the muted colour palette, and suede accents bring a touch of upscale texture. Like the 2019 Jordan 1 Low Hyper Pink, this version features a curved eye-stay and perforated details on the toe. Embroidered Air Jordan wings decorate the back of the heel, and the Jumpman logo appears on the tongue. Topstitching on the multi-panel uppers creates a vintage athletic effect. Inside the heel, an encapsulated Nike Air unit provides lightweight cushioning for walking or skating.
