Take a Look at the Jordan 4 Retro OG Bred 2019
Tinker Hatfield changed up the game on his second of many Air Jordan designs by amping up the performance and breathability. He kept the AJ 3's mid-cut height, the visible Air unit in the heel and the "Nike Air" emblem on the back. Hatfield also retained the signature Jumpman logo on the tongue.
The Air Jordan 4 implemented a more utilitarian approach. Here's what made it stand apart:
- Cost-effective Durabuck synthetic leather upper that wipes clean with ease
- An encapsulated Air unit added to the forefoot
- The word “Flight” incorporated into the Jumpman logo - Air Jordan is meant to fly, after all
- The addition of “wings,” a multiport lacing system with extra holes for a customized fit and enhanced lateral support
- A pull tab added to the heel for an easier wearing experience
- “Over-moulded” mesh panelling for increased breathability, the netting was coated with urethane, dipped in soft plastic, then air-blown to remove the plastic from the net’s gaps
History of the Air Jordan 4
On May 7, 1989, the world witnessed "The Shot", an impossible feat for anyone other than His Airness. Michael Jordan pulled off this legendary buzzer-beater with assistance from his Black Cement Air Jordan 4s. It was MJ's fifth year in the league and a brilliant display of his growing dominance as a superstar.
The same could be said for Tinker Hatfield, the lead designer for the Air Jordan line. After the tremendous success of the Air Jordan 3, Hatfield had his work cut out for him. Coming on the heels of one of the most popular trainer designs ever, did he dare mess with the formula? He opted to keep the overall design similar to its predecessor but boosted the performance features.
If the Air Jordan 3 saved Nike's partnership with Jordan, the Air Jordan 4 cemented it - primarily due to the inspired design efforts of Hatfield.
Jordan 4 Retro OG Bred 2019
The Retro OG Bred released in 2019 celebrates the 30th anniversary of the Air Jordan 4 silhouette. Nike created the 2019 OG Jordan 4 in the same colourway Michael Jordan was wearing when he sank his famous shot during the 1989 NBA playoffs while playing for the Chicago Bulls. The Retro Jordan is created with black nubuck leather uppers, Air sole cushioning and classic Nike Air branding on the heel.