Jordan 4 Retro Tattoo

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Reasons to Love the Jordan Retro Tattoo 2018 trainer

Tinker Hatfield changed up the game on his second of many Air Jordan designs by amping up the performance and breathability. He kept the AJ 3's mid-cut height, the visible Air unit in the heel and the "Nike Air" emblem on the back. Hatfield also retained the signature Jumpman logo on the tongue.

The Air Jordan 4 implemented a more utilitarian approach. Here's what made it stand apart:

  • Cost-effective Durabuck synthetic leather upper that wipes clean with ease
  • An encapsulated Air unit added to the forefoot
  • The word “Flight” incorporated into the Jumpman logo - Air Jordan is meant to fly, after all
  • The addition of “wings,” a multiport lacing system with extra holes for a customized fit and enhanced lateral support
  • A pull tab added to the heel for an easier wearing experience
  • “Over-moulded” mesh panelling for increased breathability, the netting was coated with urethane, dipped in soft plastic, then air-blown to remove the plastic from the net’s gaps

History of the Air Jordan 4

On May 7, 1989, the world witnessed "The Shot", an impossible feat for anyone other than His Airness. Michael Jordan pulled off this legendary buzzer-beater with assistance from his Black Cement Air Jordan 4s. It was MJ's fifth year in the league and a brilliant display of his growing dominance as a superstar.

The same could be said for Tinker Hatfield, the lead designer for the Air Jordan line. After the tremendous success of the Air Jordan 3, Hatfield had his work cut out for him. Coming on the heels of one of the most popular trainer designs ever, did he dare mess with the formula? He opted to keep the overall design similar to its predecessor but boosted the performance features.

If the Air Jordan 3 saved Nike's partnership with Jordan, the Air Jordan 4 cemented it - primarily due to the inspired design efforts of Hatfield.

These 2018 black, white, and red Jordans have the traditional Jordan 4 silhouette and a bold new colourway. The leather upper is stamped with a tattoo-inspired design that features subtle basketball shapes. Most of the shoe has a colour scheme in black and white, but the front of the soles and the moulded eyelets on the shoe are a bright Fire Red colour. The Jumpman logo is displayed as a tongue patch, stamped heel design, and sole inset. Functional details like breathable mesh insets and Nike Air cushioning emphasize the basketball background of the Jordan 4 Retro shoe.