Taxi Yellow Graces the Air Jordan 6 Rings
Michael Jordan won his first NBA championship while wearing the Air Jordan 6. Designed by Tinker Hatfield and originally released in 1991, the Air Jordan 6 had five original colourways in its first run:
The original retail price on the AJ 6 was AUD 125. It was revived in 2000 and brought back many times-in 2002, 2006, 2010, 2014, 2015, 2016, 2017, 2018, 2019 and 2020-through new retros and limited-edition collaborations.
- Black/Infrared
- White/Carmine
- White/Infrared
- White/Maroon
- White/Sport Blue
Commercial Success of the Air Jordan 6
During the 1991 Playoffs, Jordan wore the Black/Infrared colourway. The trainers were advertised through a series of black-and-white commercials featuring director Spike Lee as the character Mars Blackmon. One of these spots included Rock & Roll Hall of Fame musician Little Richard as a genie who turns Mars Blackmon into Michael Jordan. The NBA superstar also wore the White/Carmine colourway in a popular Gatorade commercial that introduced the "Like Mike" theme song.
Rappers and hip-hop artists have also embraced the Air Jordan 6. In 2004, Kanye West wore the Black/Infrared AJ 6 in his All Falls Down music video. Other musicians who have collaborated on the shoe include Travis Scott and Macklemore, the latter having an exclusive, limited quantity run created for friends and family that never got released at retail.
The Taxi Yellow colourway made its way to the Air Jordan 6 Rings lineup in March 2019. A full-grain leather upper coats the Taxi mudguard and the Taxi overlay on the heel. Additional Taxi tones are incorporated into the heel tab and the chenille border that creates an emblem around the tongue's Jordan Jumpman logo. A white Jordan Brand Jumpman logo makes its way to the heel of this trainer, and its Black adjustable lace strap is stamped with the words "AIR JORDAN". Black continues on the heel tab, inner sock liner, side panels, tongue, laces, and the outline of the outer sole. White also underlines this release, highlighting this trainer's midsole and its paw print-like outer sole.
