The Jordan 1 Retro OG x Travis Scott High Mocha
The Air Jordan 1 is the trainer that started it all, marking the beginning of the most iconic lineage of trainers in history. In many ways, it's responsible for launching modern-day trainer culture as a whole - and it almost didn't happen.
History of Air Jordan 1
As the story goes, the year was 1984, and Chicago Bulls' rookie Michael Jordan was a hot commodity for endorsement deals, with trainers naturally being paramount.
Jordan had just come off a stellar college basketball season at the University of North Carolina. He wore Converse and was a personal fan of Adidas, so he took meetings with both companies, but they never reached a deal. It seems strange today, but at the time, Michael Jordan hated Nike - so much so that he refused to take a meeting with them.
He was persuaded by his mother, Deloris Jordan, to visit the Nike campus in Oregon and listen to their pitch. His plan was to go through the motions to appease his parents and agent but he ultimately left with a contract unlike any other.
Rather than walking in the shadows of established athletes like Magic Johnson and Larry Bird (which may have been the case had he signed elsewhere), Michael Jordan shone in the Nike limelight. He was paid more than any other athlete with a trainer endorsement at the time. Nike made him the face of its growing presence in basketball, and gave him his own trainer line - called Air Jordan.
Jordan 1 Retro OG x Travis Scott High Mocha
The iconic Air Jordan 1 silhouette took on a new look in 2019 for the Travis Scott redesign. The Mocha colourway was released on the high-top trainer featuring Scott's signature oversized backward Swoosh on the shoe's lateral side. Another Swoosh rests on the medial side facing the traditional way. A white nubuck leather base acts as the bottom colour for this design, while the upper is accented in Dark Mocha suede overlays on the eyelets, heel, toe, and ankle guard. The ankle guard's double-layer construction allows for a jet black background. A stamped black wings logo appears on the ankle guard's Mocha overlay. Mocha appears again in a textured pattern on the shoe's outsole, providing grip and traction for these basketball trainers.
