The Air Jordan 6 Retro Hare Release
Michael Jordan won his first NBA championship while wearing the Air Jordan 6. Designed by Tinker Hatfield and originally released in 1991, the Air Jordan 6 had five original colourways in its first run:
The original retail price on the AJ 6 was AUD 125. It was revived in 2000 and brought back many times-in 2002, 2006, 2010, 2014, 2015, 2016, 2017, 2018, 2019 and 2020-through new retros and limited-edition collaborations.
- Black/Infrared
- White/Carmine
- White/Infrared
- White/Maroon
- White/Sport Blue
Commercial Success of the Air Jordan 6
During the 1991 Playoffs, Jordan wore the Black/Infrared colourway. The trainers were advertised through a series of black-and-white commercials featuring director Spike Lee as the character Mars Blackmon. One of these spots included Rock & Roll Hall of Fame musician Little Richard as a genie who turns Mars Blackmon into Michael Jordan. The NBA superstar also wore the White/Carmine colourway in a popular Gatorade commercial that introduced the "Like Mike" theme song.
Rappers and hip-hop artists have also embraced the Air Jordan 6. In 2004, Kanye West wore the Black/Infrared AJ 6 in his All Falls Down music video. Other musicians who have collaborated on the shoe include Travis Scott and Macklemore, the latter having an exclusive, limited quantity run created for friends and family that never got released at retail.
Made from pony hair, the upper of the Jordan 7 Retro SE Hare 2.0s features a smooth-to-touch grey that contrasts with the light pink leather tongue and high-top collar. Meant as a nod to Bugs Bunny, the famous cartoon character that starred alongside Michael Jordan in the '96 version of Space Jam, these Jordan 7 Retros include a multicolour sole that shows off green, yellow, red, purple and black glass shard shaped blocks of rubber. A purple Jumpman also appears on the heel of the sole while a white one shows on the side of the pink collar. The name Jordan also appears in red on the front side of the collar, and number 23 shows on the back of the ankle in a red and green triangle.
