The Air Jordan 1 Mid Black Cone Colourway
The Air Jordan 1 is the trainer that started it all, marking the beginning of the most iconic lineage of trainers in history. In many ways, it's responsible for launching modern-day trainer culture as a whole - and it almost didn't happen.
History of Air Jordan 1
As the story goes, the year was 1984, and Chicago Bulls' rookie Michael Jordan was a hot commodity for endorsement deals, with trainers naturally being paramount.
Jordan had just come off a stellar college basketball season at the University of North Carolina. He wore Converse and was a personal fan of Adidas, so he took meetings with both companies, but they never reached a deal. It seems strange today, but at the time, Michael Jordan hated Nike - so much so that he refused to take a meeting with them.
He was persuaded by his mother, Deloris Jordan, to visit the Nike campus in Oregon and listen to their pitch. His plan was to go through the motions to appease his parents and agent but he ultimately left with a contract unlike any other.
Rather than walking in the shadows of established athletes like Magic Johnson and Larry Bird (which may have been the case had he signed elsewhere), Michael Jordan shone in the Nike limelight. He was paid more than any other athlete with a trainer endorsement at the time. Nike made him the face of its growing presence in basketball, and gave him his own trainer line - called Air Jordan.
New for the 2018 season, the Jordan brand brought back its orange and black colour scheme for the Black Cone colourway on the Air Jordan 1 silhouette. This mid-top design features a mostly black upper with Orange Cone premium leather overlays. Black accents the laces, tongue, toe top, side panels, ankle, inner sock liner, and Wings logo on the lateral ankle cuff. A white Nike Swoosh and midsole add another neutral tone to the design. Its Cone Orange colour appears on the toe, eyelet, ankle cuff, heel, and the Jordan Brand Jumpman logo on the padded tongue. A final Jordan logo appears on the sneaker's outer sole stamped onto the heel. The Black Cone colourway made its way to shelves on September 11, 2018.