Air Jordan 1 Retro High Electro Orange Release
The Air Jordan 1 is the trainer that started it all, marking the beginning of the most iconic lineage of trainers in history. In many ways, it's responsible for launching modern-day trainer culture as a whole - and it almost didn't happen.
History of Air Jordan 1
As the story goes, the year was 1984, and Chicago Bulls' rookie Michael Jordan was a hot commodity for endorsement deals, with trainers naturally being paramount.
Jordan had just come off a stellar college basketball season at the University of North Carolina. He wore Converse and was a personal fan of Adidas, so he took meetings with both companies, but they never reached a deal. It seems strange today, but at the time, Michael Jordan hated Nike - so much so that he refused to take a meeting with them.
He was persuaded by his mother, Deloris Jordan, to visit the Nike campus in Oregon and listen to their pitch. His plan was to go through the motions to appease his parents and agent but he ultimately left with a contract unlike any other.
Rather than walking in the shadows of established athletes like Magic Johnson and Larry Bird (which may have been the case had he signed elsewhere), Michael Jordan shone in the Nike limelight. He was paid more than any other athlete with a trainer endorsement at the time. Nike made him the face of its growing presence in basketball, and gave him his own trainer line - called Air Jordan.
Air Jordan 1 Retro High Electro Orange
Out of all the Air Jordan 1 models on the shelves, there isn't a single one that is quite as electric as the Air Jordan 1 Retro High Electro Orange. This head-turning trainer has a simple three-colour design of White, Black, and Electro Orange. Its colour-blocking is similar to the classic "Shattered Backboard" design made famous by the Air Jordan 1, calling to mind the retro look of past models. Its white leather base is adorned with black overlays on the eyelets, forefoot, and the Nike swoosh. Electro Orange accents then highlight the tongue, collar, insole, and rubber outsole, giving the trainer a pop of colour without diminishing its sleek, sophisticated look. Black laces come standard, though it includes interchangeable Electro Orange laces. This Air Jordan model was released on 17 July 2021.
