The Air Jordan 6 Retro Infrared White Sneakers
Michael Jordan won his first NBA championship while wearing the Air Jordan 6. Designed by Tinker Hatfield and originally released in 1991, the Air Jordan 6 had five original colourways in its first run:
The original retail price on the AJ 6 was AUD 125. It was revived in 2000 and brought back many times-in 2002, 2006, 2010, 2014, 2015, 2016, 2017, 2018, 2019 and 2020-through new retros and limited-edition collaborations.
- Black/Infrared
- White/Carmine
- White/Infrared
- White/Maroon
- White/Sport Blue
Commercial Success of the Air Jordan 6
During the 1991 Playoffs, Jordan wore the Black/Infrared colourway. The trainers were advertised through a series of black-and-white commercials featuring director Spike Lee as the character Mars Blackmon. One of these spots included Rock & Roll Hall of Fame musician Little Richard as a genie who turns Mars Blackmon into Michael Jordan. The NBA superstar also wore the White/Carmine colourway in a popular Gatorade commercial that introduced the "Like Mike" theme song.
Rappers and hip-hop artists have also embraced the Air Jordan 6. In 2004, Kanye West wore the Black/Infrared AJ 6 in his All Falls Down music video. Other musicians who have collaborated on the shoe include Travis Scott and Macklemore, the latter having an exclusive, limited quantity run created for friends and family that never got released at retail.
Released in 2010, these white Jordans were part of the two-pack re-release of the classic white and black Infrared colourways released in 1991. These sneakers feature a white all-leather upper and perforated body for improved airflow throughout the shoe. Much like the original, the Air Jordan 6 Retro Infrared release features a black tongue and heel tab, standing out against the otherwise white features. The midsole features the well-known Infrared colourway that attracts the eye and brings focus to the soles. The heel tab also features a single strip of Infrared colour to complete the look. The traditional Jumpman Jordan branding appears, raised in all-white along the heel of each shoe. The logo also appears as part of the infrared design on the bottom of the outsole to complete the Retro-inspired design.