Before you open a Shop, you'll need an eBay seller account with a linked bank account for payouts and an idea of what Shop features you need.
How to set up your Shop
First, decide what subscription level you want – Basic, Featured, or Anchor.
When you've chosen your package, here's how to open your Shop:
- Go to Choose a Shop subscription - opens in new window or tab in My eBay.
- Choose Select and Review underneath your chosen Shop package.
- Enter your Shop name.
- Select Accept fees and subscribe.
Naming Your Shop
When you choose a name for your Shop, we'll create a website address (URL) for you. We'll remove special characters (such as apostrophes, spaces, &, !, $, etc.), add hyphens between words, and make all letters lowercase.
For example, if you name your Shop "Fine Jewellery!", your Shop URL will be: https://www.ebay.co.uk/str/fine-jewellery.
Here are some things to keep in mind when deciding upon your Shop name:
- It can be your eBay username as long as it meets the requirements above
- It must start and end with a letter or number
- It can't start with four or more consecutive letter As
- It can't start with an "e" or "E" followed by more than a single number
- It can't contain the following characters: <, >, or @
- It can't be the username of another eBay member
- It can't contain "www" anywhere in the name
- It can't contain two or more consecutive spaces or non-alphanumeric characters
- It can't end with a top-level domain abbreviation used on the Internet such as .co.uk, .com, .net, etc.
- It can't be a name that is identical or confusingly similar to another company's name which is protected by trademark law. Also, you can't use a name that contains the word 'eBay' or one that is confusingly similar to that name. See our policy Intellectual property and the VeRO program for more information
Tip
Choose a name that immediately tells buyers what you sell. For example, a straightforward name such as "Ben's Computers" will be more helpful to buyers than a creative name such as "Zebra Park." This will also help search engines find your Shop when buyers are looking for the kinds of products you sell.
Open a Shop - opens in new window or tab
Once you've subscribed to your Shop, we'll help you get it up and running with instructions showing you how to:
- Personalise the Shop – you can choose a design and a name, and add your business logo
- Organise your inventory – you can set up custom categories and promote specific listings
- Preview how it'll look to buyers – you can make sure everything is perfect before your Shop goes live
For more information, see our article on Managing your eBay Shop.