2 min article

Opening an eBay Shop

An eBay Shop not only gives you discounted fees and more free listings per month, you also get access to additional tools to manage and promote your business.

Before you open a Shop, you'll need an eBay seller account with a linked bank account for payouts and an idea of what Shop features you need. 

How to set up your Shop

First, decide what subscription level you want – Basic, Featured, or Anchor.

When you've chosen your package, here's how to open your Shop:

  1. Go to Choose a Shop subscription - opens in new window or tab in My eBay.
  2. Choose Select and Review underneath your chosen Shop package.
  3. Enter your Shop name.
  4. Select Accept fees and subscribe.

Naming Your Shop

When you choose a name for your Shop, we'll create a website address (URL) for you. We'll remove special characters (such as apostrophes, spaces, &, !, $, etc.), add hyphens between words, and make all letters lowercase.

For example, if you name your Shop "Fine Jewellery!", your Shop URL will be: https://www.ebay.co.uk/str/fine-jewellery.

Here are some things to keep in mind when deciding upon your Shop name: 

  • It can be your eBay username as long as it meets the requirements above
  • It must start and end with a letter or number
  • It can't start with four or more consecutive letter As
  • It can't start with an "e" or "E" followed by more than a single number
  • It can't contain the following characters: <, >, or @
  • It can't be the username of another eBay member
  • It can't contain "www" anywhere in the name
  • It can't contain two or more consecutive spaces or non-alphanumeric characters
  • It can't end with a top-level domain abbreviation used on the Internet such as .co.uk, .com, .net, etc.
  • It can't be a name that is identical or confusingly similar to another company's name which is protected by trademark law. Also, you can't use a name that contains the word 'eBay' or one that is confusingly similar to that name. See our policy Intellectual property and the VeRO program for more information

Choose a name that immediately tells buyers what you sell. For example, a straightforward name such as "Ben's Computers" will be more helpful to buyers than a creative name such as "Zebra Park." This will also help search engines find your Shop when buyers are looking for the kinds of products you sell.

Open a Shop - opens in new window or tab

Once you've subscribed to your Shop, we'll help you get it up and running with instructions showing you how to:

  • Personalise the Shop – you can choose a design and a name, and add your business logo
  • Organise your inventory – you can set up custom categories and promote specific listings
  • Preview how it'll look to buyers – you can make sure everything is perfect before your Shop goes live

For more information, see our article on Managing your eBay Shop.

With an eBay Shop, you get your own shopfront on eBay with a subscription level based on the tools and features you need – Basic, Featured, or Anchor.

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