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Marketing Strategy: A Decision-Focus ed Approach 8th edition paperback
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Located in: Shepperton, United Kingdom
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eBay item number:114244903813
Item specifics
- Condition
- MPN
- 421/BLR/669P 903
- ISBN
- 9781259010903
- Publication Year
- 2013
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Marketing Strategy: a Decision-Focused Approach
- Item Height
- 255mm
- Publisher
- Mcgraw-Hill Education
- Item Width
- 201mm
- Subject
- Management, Marketing
- Item Weight
- 678g
- Number of Pages
- 384 Pages
About this product
Product Information
Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-13
9781259010903
eBay Product ID (ePID)
148367521
Product Key Features
Publication Name
Marketing Strategy: a Decision-Focused Approach
Format
Paperback
Language
English
Subject
Management, Marketing
Publication Year
2013
Type
Textbook
Number of Pages
384 Pages
Dimensions
Item Height
255mm
Item Width
201mm
Item Weight
678g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:114244903813
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Item location:
Shepperton, United Kingdom
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Postage and packaging | Import charges | To | Service | Delivery*See Delivery notes |
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£16.21 (approx EUR 19.04) | See import charges at checkout | United States | Express Delivery (International Priority Shipping) | Estimated between Mon, 17 Jun and Tue, 25 Jun to 43230 |
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Registered as a private seller
Thereby, consumer rights stemming from EU consumer protection law do not apply. eBay buyer protection still applies to most purchases.
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