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The Ultimate CRM Handbook : Strategies and Concepts for Building
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“Ships from the UK. Former library book; may include library markings. Used book that is in excellent ”... Read moreAbout condition
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- Buy it nowThe Ultimate CRM Handbook : Strategies and Concepts for Building
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Located in: Dunfermline, United Kingdom
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eBay item number:116078586082
Item specifics
- Condition
- Very Good
- Seller notes
- Features
- EX-LIBRARY
- Book Title
- The Ultimate CRM Handbook : Strategies and Concepts for Building
- ISBN
- 9780071409353
- Publication Year
- 2002
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- The Ultimate Crm Handbook
- Item Height
- 226mm
- Publisher
- Mcgraw-Hill Education
- Item Width
- 160mm
- Subject
- Management, Marketing
- Item Weight
- 706g
- Number of Pages
- 304 Pages
About this product
Product Information
As the world's largest management and IT consulting firm, with 70,000 people globally, Accenture is recognized as defining the new consulting market. Serving more than 85 of the Fortune 100 companies, Accenture has been highly regarded for combining services such as strategy and change management along with innovative technology methods. With The Ultimate CRM Handbook, John Freeland, Managing Partner of the CRM Global Service Line, and the Accenture team show how to build the capabilities required to develop a customer-driven enterprise. By doing so, businesses are positioned to drive profitable revenue growth and generate greater customer equity. The Ultimate CRM Handbook presents the future of CRM. The third wave of CRM will bring the ultimate transformation of the customer experience. This valuable reference defines the third wave of CRM through analytical, creative, and operational excellence. The focus is not only on making sales and service even more efficient or even on promoting customer interactions - in the third stage, enabling customer conversations is key. By creating better customer communication, over time, long-term meaningful dialogues are established. With this comprehensive handbook, The Ultimate CRM Handbook provides deep expertise in the following areas: Customer strategy and insight; Customer interaction management; Offering development; Human performance; Brand integration; As a customer, you expect more from the companies you do business with today: more options, better care, faster service. As a business person, you want to do more for your customers - and do it faster and cheaper. These aren't new goals but what is new is that companies today really can deliver more. More value to their customers; more return on their CRM investments. Written by one of the leading consulting firms, The Ultimate CRM Handbook shows how companies can reinvent the way they market to customers, translate customer data into customer interactions, and turn customer transactions into customer conversations.
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-13
9780071409353
eBay Product ID (ePID)
92120730
Product Key Features
Publication Name
The Ultimate Crm Handbook
Format
Hardcover
Language
English
Subject
Management, Marketing
Publication Year
2002
Type
Textbook
Number of Pages
304 Pages
Dimensions
Item Height
226mm
Item Width
160mm
Item Weight
706g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Better World Books Ltd
Sarah Duguid
Unit 10, Castle Industrial Centre
Queensferry Road
Dunfermline
Fife
KY11 8NT
United Kingdom
Value added tax number:
- GB 938775170
Trade registration number:
- 06570267
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Seller assumes all responsibility for this listing.
eBay item number:116078586082
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