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Music Marketing for the DIY Musician: Creating and Executing a Plan of Attack on

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Located in: Interlochen, Michigan, United States
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eBay item number:116135131360
Last updated on 12 Apr, 2024 01:26:17 BSTView all revisionsView all revisions

Item specifics

Condition
Good: A book that has been read, but is in good condition. Minimal damage to the book cover eg. ...
ISBN
9781538133200
Publication Name
Music Marketing for the Diy Musician : Creating and Executing a Plan of Attack on a Low Budget
Item Length
10.1in
Publisher
Rowman & Littlefield Publishers, Incorporated
Series
Music Pro Guides
Publication Year
2020
Type
Textbook
Format
Trade Paperback
Language
English
Item Height
1.1in
Author
Bobby Borg
Features
Revised
Item Width
7.9in
Item Weight
37.5 Oz
Number of Pages
456 Pages

About this product

Product Information

Do it yourself and succeed! More and more artists are taking advantage of new technologies to try and build successful careers. But in this expanding competitive marketplace, serious do-it-yourself musicians need structured advice more than ever. In Music Marketing for the DIY Musician, veteran musician and industry insider Bobby Borg presents a strategic, step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one's music. Presented in a conversational tone, this indispensable guide reveals the complete marketing process using the same fundamental concepts embraced by top innovative companies, while always encouraging musicians to find their creative niche and uphold their artistic vision. The objective is to help artists take greater control of their own destinies while saving money and time in attracting the full attention of top music industry professionals. It's ultimately about making music that matters, and music that gets heard! Updates include: New interviews highlighting current marketing strategies for the new music market Info on how to leverage digital marketing and streaming playlists Updated stories and examples of current music marketing principles Future forecasts and trends into music marketing New and revised services, tools, references, and contacts that can help musicians further their careers New marketing plan samples for bands/solo artists and freelance musicians and songwriters

Product Identifiers

Publisher
Rowman & Littlefield Publishers, Incorporated
ISBN-10
1538133202
ISBN-13
9781538133200
eBay Product ID (ePID)
22038378716

Product Key Features

Author
Bobby Borg
Publication Name
Music Marketing for the Diy Musician : Creating and Executing a Plan of Attack on a Low Budget
Format
Trade Paperback
Language
English
Features
Revised
Series
Music Pro Guides
Publication Year
2020
Type
Textbook
Number of Pages
456 Pages

Dimensions

Item Length
10.1in
Item Height
1.1in
Item Width
7.9in
Item Weight
37.5 Oz

Additional Product Features

Edition Description
Revised Edition
Edition Number
2
Reviews
Bobby Borg's book is the arrow that every musician needs in their quiver. His experience as a professional musician and his study of the industry gives him a complete understanding of all sides of the music business and marketing. While it's difficult to get a break in this business, Bobby's book almost guarantees that you'll make your own., The same Fortune 500 business tools intelligently simplified for musicians on a budget. Empowering artists to take charge of their careers, it's the DIY musician's guide to marketing like a CEO., Bobby Borg is a music marketing genius! In Music Marketing for the DIY Musician, he intelligently lays out exactly how you should approach your career as an independent artist, because he has truly mastered every dimension of the process: researching, goal-setting, branding, pricing, distributing, promoting, and executing., Bobby passion for the music business and deep commitment to education and to his students has earned him a UCLA Extension Department of the Arts Instructor of the Year Award - an exceptional distinction for an exceptional educator. Bobby has the ability to make complex topics understandable and instantly applicable, and the knowledge and enthusiasm to empower DYI musicians and artists with the skills necessary to succeed in the music industry - from the classroom straight to the stage, Bobby's systematic, practical approach to marketing will give DIY musicians the edge they need to break through the clutter. He clearly understands the entrepreneurial side of a successful career in the new music business, and this book provides the pathways.
Topic
Marketing / General, Business Aspects
Dewey Decimal
780.68/8
Intended Audience
Scholarly & Professional
Dewey Edition
23
Illustrated
Yes
Genre
Music, Business & Economics

Item description from the seller

Business seller information

Blue Vase Marketplace, LLC
Randy Kaastra
Blue Vase Marketplace
94 W Golden Meadow Dr
49664 Maple City, MI
United States
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