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[Signed 1st Edition] Defending the Brand by Brian H. Murray
Condition:
“Signed with an inscription by the author on the ffep; light edge wear to boards and jacket; Leading ”... Read moreAbout condition
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US $11.99
ApproximatelyEUR 11.13
- Buy it now[Signed 1st Edition] Defending the Brand by Brian H. Murray
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Located in: Cedar Grove, West Virginia, United States
Delivery:
Estimated between Tue, 18 Jun and Sat, 22 Jun to 43230
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Seller information
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Registered as a business seller
Seller assumes all responsibility for this listing.
eBay item number:116159532135
Item specifics
- Condition
- Very Good
- Seller notes
- Signed
- Yes
- Special Attributes
- 1st Edition
- Subjects
- Business, Economics & Industry
- Intended Audience
- Adults
- Title
- Defending the Brand
- Signed By
- Brian H. Murray
- Book Title
- Defending the Brand: Aggressive Strategies for Protecting Your Br
- Inscribed
- Yes
- Edition
- First Edition
- Features
- Dust Jacket
- Narrative Type
- Nonfiction
- Genre
- Business, Economics & Industry
- ISBN
- 9780814407547
- Subject Area
- Law, Business & Economics, Référence
- Publication Name
- Defending the Brand : Aggressive Strategies for Protecting Your Brand in the Online Arena
- Item Length
- 9.2 in
- Publisher
- Amacom
- Subject
- Marketing / General, Consumer Guides, Intellectual Property / Trademark, E-Commerce / General (See Also Computers / Electronic Commerce)
- Publication Year
- 2003
- Type
- Not Available
- Format
- Hardcover
- Language
- English
- Item Height
- 1 in
- Item Width
- 6.1 in
- Item Weight
- 20.8 Oz
- Number of Pages
- 272 Pages
About this product
Product Information
Leading brands and the intellectual property of successful organizations are increasingly falling victim to hostile tactics from unscrupulous businesses. Unwanted brand associations, product piracy, and other forms of online brand abuse threaten to alienate consumers and undermine the success of companies in every industry. Defending the Brand introduces strategies being used by companies around the world to fight back and regain control, preserving brand equity and rescuing potentially lost revenue. From marketing and sales initiatives that discourage abuse to how to collect intelligence on possible wrongdoers, this timely book is as valuable as it is fascinating. Punctuated with eye-opening stories from real companies like Home Depot, Disney, the Red Cross, Nintendo, and the Associated Press, Defending the Brand is a call to action for companies unwilling to compromise the power of their brands and the success of their products." "
Product Identifiers
Publisher
Amacom
ISBN-10
0814407544
ISBN-13
9780814407547
eBay Product ID (ePID)
5948231
Product Key Features
Publication Name
Defending the Brand : Aggressive Strategies for Protecting Your Brand in the Online Arena
Format
Hardcover
Language
English
Subject
Marketing / General, Consumer Guides, Intellectual Property / Trademark, E-Commerce / General (See Also Computers / Electronic Commerce)
Publication Year
2003
Type
Not Available
Subject Area
Law, Business & Economics, Référence
Number of Pages
272 Pages
Dimensions
Item Length
9.2 in
Item Height
1 in
Item Width
6.1 in
Item Weight
20.8 Oz
Additional Product Features
LCCN
2003-014924
Age Range
17-17
Lc Classification Number
Hd69.B7m79 2003
Reviews
This is a fascinating look at all the tactics competitors use to exploit or steal your business. All who use the internet , especially those who market on the internet, should read this book., Journal of Product and Brand Management: "This is a fascinating look at all the tactics competitors use to exploit or steal your business. All who use the internet , especially those who market on the internet, should read this book.", This is a fascinating look at all the tactics competitors use to exploit or steal your business. All who use the internet, especially those who market on the internet, should read this book.
Copyright Date
2003
Target Audience
Trade
Dewey Decimal
658.8/27
Dewey Edition
22
Illustrated
Yes
Item description from the seller
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eBay item number:116159532135
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Item location:
Cedar Grove, West Virginia, United States
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| Postage and packaging | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| US $5.87 (approx EUR 5.45) | United States | Economy P&P (USPS Media MailTM) | Estimated between Tue, 18 Jun and Sat, 22 Jun to 43230 |
| US $7.70 (approx EUR 7.15) | United States | Express Delivery (USPS Priority Mail®) | Estimated between Tue, 18 Jun and Fri, 21 Jun to 43230 |
| Dispatch time |
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| Will usually dispatch within 1 working day of receiving cleared payment. |
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|---|---|---|
| 30 days | Money back, Replacement | Seller pays for return postage |
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| Return policy details |
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| Returns accepted |
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