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Marketing Research, Global Edition Paperback Alvin C., Bush, Rona
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“Ships from the UK. Former library book; may include library markings. Used book that is in excellent ”... Read moreAbout condition
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Located in: Dunfermline, United Kingdom
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eBay item number:116178335860
Item specifics
- Condition
- Very Good
- Seller notes
- Features
- EX-LIBRARY
- Book Title
- Marketing Research, Global Edition Paperback Alvin C., Bush, Rona
- ISBN
- 9781292153261
- Publication Year
- 2016
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Marketing Research, Global Edition
- Item Height
- 255mm
- Publisher
- Pearson Education The Limited
- Item Width
- 206mm
- Subject
- Marketing
- Item Weight
- 936g
- Number of Pages
- 496 Pages
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Product Information
For courses in global marketing. Marketing Research: The Fundamentals The 8th Edition of Marketing Research continues to provide students with a nuts and bolts introduction to the field of marketing research. Intended for students with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyse market data. This edition has been condensed and reorganised for a more streamlined approach. An integrated case study throughout the text helps students relate the material to the real world--and their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies.
Product Identifiers
Publisher
Pearson Education The Limited
ISBN-13
9781292153261
eBay Product ID (ePID)
229232083
Product Key Features
Publication Name
Marketing Research, Global Edition
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2016
Type
Textbook
Number of Pages
496 Pages
Dimensions
Item Height
255mm
Item Width
206mm
Item Weight
936g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Better World Books Ltd
Sarah Duguid
Unit 10, Castle Industrial Centre
Queensferry Road
Dunfermline
Fife
KY11 8NT
United Kingdom
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- GB 938775170
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- 06570267
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eBay item number:116178335860
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