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Russell M. Kern~S.U.R.E.-FIRE DIRECT RESPONSE MARKETING~SIGNED 1ST/DJ~NICE COPY

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eBay item number:123728677068
Last updated on 09 Aug, 2023 23:34:10 BSTView all revisionsView all revisions

Item specifics

Condition
Very Good: A book that has been read and does not look new, but is in excellent condition. No ...
Features
1st Edition
ISBN
9780658006227
EAN
9780658006227
Subject Area
Business & Economics
Publication Name
S. U. R. E. -Fire Direct Response Marketing : Managing Business-To-Business Sales Leads for Bottom-Line Success
Item Length
9.3 in
Publisher
McGraw-Hill Companies, T.H.E.
Subject
Marketing / General, Marketing / Direct, Advertising & Promotion
Publication Year
2001
Type
Textbook
Format
Hardcover
Language
English
Item Height
0.9 in
Author
Russell Kern
Item Width
7.4 in
Item Weight
29.1 Oz
Number of Pages
304 Pages

About this product

Product Information

This text presents aprogramme designed to boost business-to-business direct marketing response rates and converting sales leads into a steady stream of revenue. Kern details how to implement a successful sales lead generation campaign by following his S.U.R.E.-fire programme. The emphasis is placed on strategic planning, conducting appropriate market research, developing customer relationships, recognizing and acting upon sales opportunities, and successfully executing a sales lead campaign and measuring the results.

Product Identifiers

Publisher
McGraw-Hill Companies, T.H.E.
ISBN-10
0658006223
ISBN-13
9780658006227
eBay Product ID (ePID)
1824207

Product Key Features

Author
Russell Kern
Publication Name
S. U. R. E. -Fire Direct Response Marketing : Managing Business-To-Business Sales Leads for Bottom-Line Success
Format
Hardcover
Language
English
Subject
Marketing / General, Marketing / Direct, Advertising & Promotion
Publication Year
2001
Type
Textbook
Subject Area
Business & Economics
Number of Pages
304 Pages

Dimensions

Item Length
9.3 in
Item Height
0.9 in
Item Width
7.4 in
Item Weight
29.1 Oz

Additional Product Features

LCCN
00-048066
Lc Classification Number
Hf5861.K47 2001
Copyright Date
2001
Target Audience
Scholarly & Professional
Dewey Decimal
658.8/4
Dewey Edition
21
Illustrated
Yes

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