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The Management and Marketing of Services (Contemporary Business) By Angela Cott
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- Buy it nowThe Management and Marketing of Services (Contemporary Business) By Angela Cott
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Located in: South East, United Kingdom
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eBay item number:124423771738
Item specifics
- Condition
- Title
- The Management and Marketing of Services (Contemporary Business
- ISBN
- 9780750607896
- Publication Year
- 1993
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- The Management and Marketing of Services
- Item Height
- 246mm
- Publisher
- Taylor & Francis LTD
- Item Width
- 189mm
- Subject
- Management, Business
- Item Weight
- 483g
- Number of Pages
- 240 Pages
About this product
Product Information
This is a comprehensive text, which provides a highly accessible perspective on the management and marketing of services. In particular, service design and productivity are examined as well as more general topics such as the implications for services in future. Suitable for undergraduates or postgraduates studying the management service operations in a marketing orientated environment. '..I recommend this book to all those who teach or study the marketing and/or management of services. It is a practical guide for the student and a useful summary for the teacher.' Jonathan S. Swift, Senior Lecturer in Marketing Staffordshire University Business School - Jourl of the Market Research Society, November 1994 '... provides a comprehensive framework for practitioners and students who wish to study the issues that characterise service organisations.' - Banking World, September 1993 - MEGAPHONE, July 1993 - Service Industries Journal, July 1994
Product Identifiers
Publisher
Taylor & Francis LTD
ISBN-13
9780750607896
eBay Product ID (ePID)
88378643
Product Key Features
Publication Name
The Management and Marketing of Services
Format
Paperback
Language
English
Subject
Management, Business
Publication Year
1993
Type
Textbook
Number of Pages
240 Pages
Dimensions
Item Height
246mm
Item Width
189mm
Item Weight
483g
Additional Product Features
Series Title
Contemporary Business S.
Country/Region of Manufacture
United Kingdom
Item description from the seller
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WRAP Ltd.
Mubin Ahmed
Unit 4
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Reading
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RG30 1DZ
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eBay item number:124423771738
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