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Foundations of Marketing By David Jobber, John Fahy. 9780077121907
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eBay item number:124424093100
Item specifics
- Condition
- Title
- Foundations of Marketing
- ISBN
- 9780077121907
- Publication Year
- 2009
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Foundations of Marketing
- Item Height
- 262mm
- Publisher
- Mcgraw-Hill Education
- Item Width
- 198mm
- Subject
- Marketing
- Item Weight
- 910g
- Number of Pages
- 363 Pages
About this product
Product Information
The bestselling Foundations of Marketing by David Jobber and John Fahy is back in a contemporary and engaging third edition. It offers comprehensive coverage of the essentials of marketing in a concise and student-friendly format, firmly rooting theory in real marketing practice. With its wealth of captivating examples, concise 12-chapter structure, and characteristic accessible style, it remains the ideal text for students on introductory marketing courses. What's new: * Coverage of the latest developments in marketing practice, such as experiential marketing, neuro marketing, multi-channel marketing and buzz marketing * Brand new end-of-chapter cases including YouTube, Innocent Drinks, Sony Playstation, Nike and Oasis clothing * New Ethical Debate boxes stimulate student discussions about socially responsible practice * New Technology Focus boxes examine the growing impact of digital technologies on marketing.
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-13
9780077121907
eBay Product ID (ePID)
91466195
Product Key Features
Publication Name
Foundations of Marketing
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2009
Type
Textbook
Number of Pages
363 Pages
Dimensions
Item Height
262mm
Item Width
198mm
Item Weight
910g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
WRAP Ltd.
Mubin Ahmed
Unit 4
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
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- GB 724498118
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- 03800600
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eBay item number:124424093100
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