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Reputation Management: Building and protecting your company's profile in a digi
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- Buy it nowReputation Management: Building and protecting your company's profile in a digi
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Located in: South East, United Kingdom
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eBay item number:124985230106
Item specifics
- Condition
- Title
- Reputation Management: Building and protecting your company's pr
- ISBN
- 9781849300421
- Publication Year
- 2011
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Reputation Management: Building and Protecting Your Company's Profile in a Digital World
- Item Height
- 234mm
- Publisher
- Bloomsbury Information
- Item Width
- 156mm
- Subject
- Marketing
- Item Weight
- 540g
- Number of Pages
- 256 Pages
About this product
Product Information
Managing and understanding the value of an organization's reputation is essential in the digital age, where the slightest negative incident can go viral and quickly become a major PR containment exercise. Reputation management is an integrated part of any organization's risk management plan, so this intangible yet vital asset has to be assessed, managed, and protected. Reputation Management provides advice on how to define and value your organization's reputation and techniques for maintaining and protecting it from risks that may arise on a daily basis. This book also covers where the responsibility for reputation management lies, risk identification, governance aspects, and containment and mitigation of a negative event. Aimed at the risk manager, corporate communicator, business strategist, auditor, and senior manager, Reputation Management covers: * The governance of reputation * Measuring and managing reputation * Managing and monitoring external perceptions * Reputation crisis management * Strategic planning and reputation * Reputation and investors
Product Identifiers
Publisher
Bloomsbury Information
ISBN-13
9781849300421
eBay Product ID (ePID)
111725049
Product Key Features
Publication Name
Reputation Management: Building and Protecting Your Company's Profile in a Digital World
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2011
Type
Textbook
Number of Pages
256 Pages
Dimensions
Item Height
234mm
Item Width
156mm
Item Weight
540g
Additional Product Features
Series Title
Key Concepts
Editor
Andrew Hiles
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
WRAP Ltd.
Mubin Ahmed
Unit 4
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
Value added tax number:
- GB 724498118
Trade registration number:
- 03800600
I certify that all my selling activities will comply with all EU laws and regulations.
CRN Number:
- 03800600
Seller assumes all responsibility for this listing.
eBay item number:124985230106
Postage and packaging
Item location:
South East, United Kingdom
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Afghanistan, Austria, Germany, Libya, Nauru, Russian Federation, Somalia, Yemen
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| Will usually dispatch within 1 working day of receiving cleared payment. |
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