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Services Marketing: Text and Cases By Steve Baron, Kim Harris. 9780333618370
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- Buy it nowServices Marketing: Text and Cases By Steve Baron, Kim Harris. 9780333618370
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Located in: South East, United Kingdom
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Item specifics
- Condition
- Title
- Services Marketing: Text and Cases
- ISBN
- 9780333618370
- Publication Year
- 1995
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Services Marketing: Text and Cases
- Item Height
- 233mm
- Publisher
- Palgrave Macmillan
- Item Width
- 155mm
- Subject
- Marketing
- Item Weight
- 409g
- Number of Pages
- 272 Pages
About this product
Product Information
This book explains the issues, models and theories currently recognised as representing the sub-discipline of services marketing. Theory chapters are supported by a bank of original and substantial case studies written from a UK/European perspective. The case studies are a key feature of the text, giving an insight into the operation of service business not covered in the existing services marketing literature. They provide an opportunity to demonstrate how services marketing principles and frameworks can be applied to a vast range of commonly used small services, as well as to the large services.
Product Identifiers
Publisher
Palgrave Macmillan
ISBN-13
9780333618370
eBay Product ID (ePID)
88352702
Product Key Features
Publication Name
Services Marketing: Text and Cases
Format
Paperback
Language
English
Subject
Marketing
Publication Year
1995
Type
Textbook
Number of Pages
272 Pages
Dimensions
Item Height
233mm
Item Width
155mm
Item Weight
409g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
WRAP Ltd.
Mubin Ahmed
Unit 4
119 Loverock Road
Reading
Berkshire
RG30 1DZ
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eBay item number:125113614470
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