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All about Flowers: James Vick's Nineteenth-Cent. Mickey, Birnbaum**

Condition:
New
Price:
£25.58
ApproximatelyEUR 30.27
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Doesn't post to United States. See detailsfor postage
Located in: South East, United Kingdom
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Varies
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30 days return. Buyer pays for return postage. See details- for more information about returns
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eBay item number:125220404415
Last updated on 13 Jun, 2023 13:21:31 BSTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Title
All about Flowers: James Vick's Nineteenth-Century Seed Company
ISBN
9780804012294
EAN
9780804012294
Publication Year
2021
Type
Textbook
Format
Paperback
Language
English
Book Title
All about Flowers: James Vick's Nineteenth-Century Seed Company
Item Height
229mm
Author
Thomas J. Mickey
Publisher
Ohio University Press
Topic
Gardening, History, Advertising
Item Width
152mm
Number of Pages
204 Pages

About this product

Product Information

A nineteenth-century entrepreneur's bold, innovative marketing helped transform flower gardens into one of America's favorite hobbies. There is much that is hard and productive of sorrow in this sin-plagued world of ours; and, had we no flowers, I believe existence would be hard to be borne. So states a customer's 1881 letter--one of thousands James Vick regularly received. Vick's business, selling flower seeds through the mail, wasn't unique, but it was wildly successful because he understood better than his rivals how to engage customers' emotions. He sold the love of flowers along with the flower seeds. Vick was genuinely passionate about floriculture, but he also pioneered what we now describe as integrated marketing. He spent a mind-boggling $100,000 per year on advertising (mostly to women, his target demographic); he courted newspaper editors for free publicity; his educational guides presaged today's content marketing; he recruited social influencers to popularize neighborhood gardening clubs; and he developed a visually rich communication and branding strategy to build customer loyalty and inflect their purchasing needs with purchasing desire.

Product Identifiers

Publisher
Ohio University Press
ISBN-13
9780804012294
eBay Product ID (ePID)
11046517358

Product Key Features

Book Title
All about Flowers: James Vick's Nineteenth-Century Seed Company
Author
Thomas J. Mickey
Format
Paperback
Language
English
Topic
Gardening, History, Advertising
Publication Year
2021
Type
Textbook
Number of Pages
204 Pages

Dimensions

Item Height
229mm
Item Width
152mm

Additional Product Features

Title_Author
Thomas J. Mickey
Country/Region of Manufacture
United States

Item description from the seller

Business seller information

WRAP Ltd.
Mubin Ahmed
Unit 4
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
Show contact information
:enohP60358080080
:liamEmoc.aidemtumahab@yabe
Value added tax number:
  • GB 724498118
Trade registration number:
  • 03800600
I certify that all my selling activities will comply with all EU laws and regulations.
CRN Number:
  • 03800600