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Understanding Engagement in Transmedia Culture, Evans 9781138632790 New..
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Item specifics
- Condition
- PublishedOn
- 2020-05-01
- Title
- Understanding Engagement in Transmedia Culture
- ISBN
- 9781138632790
- EAN
- 9781138632790
- Publication Year
- 2019
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Understanding Engagement in Transmedia Culture
- Item Height
- 234mm
- Publisher
- Taylor & Francis LTD
- Item Width
- 156mm
- Subject
- Business
- Item Weight
- 386g
- Number of Pages
- 198 Pages
About this product
Product Information
This book offers a new, interdisciplinary model for understanding audience engagement as a type of behaviour, a form of response and a cost to audiences that, combined, offer value to the screen industries. Audience 'engagement' has become the key priority of the screen industries. Understanding Engagement in Transmedia Culture explicitly asks what audiences and screen practitioners mean when they say content is 'engaging' and uses audience focus groups and practitioner interviews to offer a model for understanding the relationship between the screen industry, the content it produces and its audiences. In particular, the model addresses engagement within transmedia culture. As digital screen technologies proliferate, audiences move seamlessly across and between different devices, content formats and distribution platforms, blurring the boundaries between film, television and videogames. This book offers a way of understanding audience engagement that is not restricted to a single media but instead accounts for and adapts to the various ways in which screen content is experienced. Offering a unique approach by presenting practitioner and audience perspectives, it is perfect for students and scholars working in film and television studies, as well as media industries and audience studies.
Product Identifiers
Publisher
Taylor & Francis LTD
ISBN-13
9781138632790
eBay Product ID (ePID)
5046519990
Product Key Features
Publication Name
Understanding Engagement in Transmedia Culture
Format
Paperback
Language
English
Subject
Business
Publication Year
2019
Type
Textbook
Number of Pages
198 Pages
Dimensions
Item Height
234mm
Item Width
156mm
Item Weight
386g
Additional Product Features
Country/Region of Manufacture
United Kingdom
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WRAP Ltd.
Mubin Ahmed
Unit 4
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Reading
Berkshire
RG30 1DZ
United Kingdom
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- 03800600
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eBay item number:125306475197
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