Do-It-Yourself Direct Marketing: Secrets for Small Business by Mark S. Bacon

getitatmichaels
(3206)
Registered as a business seller
Seller's other items
Contact seller
US $0.99
ApproximatelyEUR 0.86
Condition:
Very Good
“some minor dirt marks and a stain (Coffee?) on the outside of the book pages - see pictures”
Breathe easy. Free returns.
Postage:
US $5.97 (approx EUR 5.17) USPS Media MailTM.
Located in: West Orange, New Jersey, United States
Delivery:
Estimated between Sat, 15 Nov and Wed, 19 Nov
Delivery time is estimated using our proprietary method which is based on the buyer's proximity to the item location, the delivery service selected, the seller's delivery history and other factors. Delivery times may vary, especially during peak periods.
Returns:
30 days return. Seller pays for return postage.
Payments:
    Diners Club

Shop with confidence

eBay Money Back Guarantee
Get the item you ordered or your money back. Learn moreeBay Money Back Guarantee - opens new window or tab
Seller assumes all responsibility for this listing.
eBay item number:125416962044

Item specifics

Condition
Very Good
A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller notes
“some minor dirt marks and a stain (Coffee?) on the outside of the book pages - see pictures”
Binding
Paperback
Weight
0 lbs
Product Group
Book
IsTextBook
No
ISBN
9780471163848
Category

About this product

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0471163848
ISBN-13
9780471163848
eBay Product ID (ePID)
878282

Product Key Features

Edition
2
Book Title
Do-It-Yourself Direct Marketing : Secrets for Small Business
Number of Pages
304 Pages
Language
English
Publication Year
1997
Topic
Small Business, Marketing / Direct
Illustrator
Yes
Genre
Business & Economics
Author
Mark S. Bacon
Format
Trade Paperback

Dimensions

Item Height
0.8 in
Item Weight
14.7 Oz
Item Length
9 in
Item Width
6 in

Additional Product Features

Intended Audience
Trade
LCCN
98-115260
Dewey Edition
20
Dewey Decimal
658.8/4
Table Of Content
What Is Direct Marketing? Constructing Your Strategy. Finding Your Market, Selecting the Media. Buying, Creating, and Using Lists for Fun and Profit. Expanding Your Media and Markets. Tracking and Testing. Creative Persuasion. Create Your Headline and Start Writing. Selecting Your Format. Building Urgency, Heeding Regulations. Online Marketing. The Power of Letters. Designing Direct Marketing. Campaigns and Cases. Business-To-Business Direct Marketing. Doing Business with the Postal Service. Production. Customer Service. Appendices. References. Index.
Synopsis
In direct marketing, you don't have to spend big to make a big impact. This updated, new edition of direct marketing whiz Mark Bacon's acclaimed nuts-and-bolts guide gives you surefire do-it-yourself methods for waging sophisticated, high-power direct marketing campaigns-at a fraction of what it costs the big guys. Thoroughly revised and expanded, this indispensable Second Edition covers all the essentials for success, including: The Internet as a direct marketing channel-from setting up Web pages to the latest, cutting-edge technological advances New information on reaching specific target groups How to use all types of direct marketing media-mail order, telemarketing, radio/TV, newsletters, end print ads Dealing with the postal service Insider money- and time-saving tips Dozens of examples of complete, "combat-tested" direct marketing packages, letters, forms, and checklists Strategies for identifying market niches, tracking responses, creating a direct-mail database, and much more The original edition of Do-It-Yourself Direct Marketing was a selection of both Fortune Magazine Book Club and Business Week Book Club. "One of the best books I've seen on how the small business person can use direct marketing techniques."-Dr. William A. Cohen, author of Building a Mail Order Business, In direct marketing, you don't have to spend big to make a big impact. This updated, new edition of direct marketing whiz Mark Bacon's acclaimed nuts-and-bolts guide gives you surefire do-it-yourself methods for waging sophisticated, high-power direct marketing campaigns--at a fraction of what it costs the big guys. Thoroughly revised and expanded, this indispensable Second Edition covers all the essentials for success, including: The Internet as a direct marketing channel--from setting up Web pages to the latest, cutting-edge technological advances New information on reaching specific target groups How to use all types of direct marketing media--mail order, telemarketing, radio/TV, newsletters, end print ads Dealing with the postal service Insider money- and time-saving tips Dozens of examples of complete, "combat-tested" direct marketing packages, letters, forms, and checklists Strategies for identifying market niches, tracking responses, creating a direct-mail database, and much more The original edition of Do-It-Yourself Direct Marketing was a selection of both Fortune Magazine Book Club and Business Week Book Club. "One of the best books I've seen on how the small business person can use direct marketing techniques."--Dr. William A. Cohen, author of Building a Mail Order Business
LC Classification Number
HF5415.126.B33 1997

Item description from the seller

Seller business information

About this seller

getitatmichaels

100% positive Feedback•8.5K items sold

Joined Jul 2014
Usually responds within 24 hours
Registered as a business seller
Authorized Deailer for ONA Brands - with unique samples and discontinued products not found anywhere else. Additionally many books, CDs, photography equipment and collectables
Visit shopContact

Detailed seller ratings

Average for the last 12 months
Accurate description
4.9
Reasonable postage cost
4.8
Delivery time
5.0
Communication
5.0

Popular categories from this shop

See allcategories
BooksAntiques & CollectablesArtSports Cards & CollectablesStamps & CoinsElephantsDollsMusic BoxesWomen's Accessories

Seller Feedback (3,473)

All ratingsselected
Positive
Neutral
Negative
  • d***m (703)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    Top Notch Customer Service!!! Provided very nice functional products at a great price. Also provided superb packaging and lightning-fast combined shipping. Thank you!!!
    Spanish Leather Sling Camera Strap-Brown Pebbled Leather (#126427512110)
  • r***a (159)- Feedback left by buyer.
    Past month
    Verified purchase
    Received item in new condition as described. Great seller!
    ONA Kyoto Leather Handcrafted Wrist Strap (Root Beer) New - Free Shipping (#124220109903)
  • _***5 (349)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    shipped fast, packed well, item AS DESCRIBED. tremendous value
    Chicago-Self-Titled 2nd Album, 2XLP (1970) KGP 24, Original Poster EX/EX/EX (#116583026663)
See all Feedback

More to explore: