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Television Brandcasting: The Return of the Content-Promot
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eBay item number:125432046954
Item specifics
- Condition
- PublishedOn
- 2014-12-10
- Title
- Television Brandcasting: The Return of the Content-Promotion Hyb
- ISBN
- 9780415841214
- EAN
- 9780415841214
- Publication Year
- 2014
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Television Brandcasting: the Return of the Content-Promotion Hybrid
- Item Height
- 229mm
- Publisher
- Taylor & Francis LTD
- Item Width
- 152mm
- Subject
- Business
- Item Weight
- 544g
- Number of Pages
- 294 Pages
About this product
Product Information
Television Brandcasting examines U. S. television's utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messaging and influencing consumer decision-making. Juxtaposing the current period of transition with that of the 1950s-1960s, Jennifer Gillan outlines how in each era new technologies unsettled entrenched business models, an emergent viewing platform threatened to undermine an established one, and content providers worried over the behavior of once-dependable audiences. The anxieties led to storytelling, promotion, and advertising experiments, including the Disneyland series, embedded rock music videos in Ozzie & Harriet, credit sequence brand integration, Modern Family's parent company promotion episodes, second screen initiatives, and social TV experiments. Offering contemporary and classic examples from the American Broadcasting Company, Disney Channel, ABC Family, and Showtime, alongside series such as Bewitched, Leave it to Beaver, Laverne & Shirley, and Pretty Little Liars, individual chapters focus on brandcasting at the level of the television series, network schedule, Blu-ray/DVD/Digital combo pack, the promotional short, the cause marketing campaign, and across social media. In this follow-up to her successful previous book, Television and New Media: Must-Click TV, Gillan provides vital insights into television's role in the expansion of a brand-centric U.S. culture.
Product Identifiers
Publisher
Taylor & Francis LTD
ISBN-13
9780415841214
eBay Product ID (ePID)
213225399
Product Key Features
Publication Name
Television Brandcasting: the Return of the Content-Promotion Hybrid
Format
Hardcover
Language
English
Subject
Business
Publication Year
2014
Type
Textbook
Number of Pages
294 Pages
Dimensions
Item Height
229mm
Item Width
152mm
Item Weight
544g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
WRAP Ltd.
Mubin Ahmed
Unit 4
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
Value added tax number:
- GB 724498118
Trade registration number:
- 03800600
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eBay item number:125432046954
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