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The Future of Excellence in Public Relations an, Toth..
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Item specifics
- Condition
- PublishedOn
- 2006-08-17
- Title
- The Future of Excellence in Public Relations and Communication M
- ISBN
- 9780805855951
- EAN
- 9780805855951
- Publication Year
- 2006
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- The Future of Excellence in Public Relations and Communication Management: Challenges for the Next Generation
- Item Height
- 229mm
- Publisher
- Taylor & Francis INC International Concepts
- Item Width
- 152mm
- Subject
- Marketing
- Item Weight
- 1043g
- Number of Pages
- 656 Pages
About this product
Product Information
The Future of Excellence in Public Relations and Communication Management brings together an outstanding group of public relations scholars and practitioners to consider the indelible theory building in public relations of James E. Grunig and Larissa A. Grunig, who with David M. Dozier, produced the 1992 IABC Excellence Study, a benchmark body of work examining best practices in the public relations field. In this assembled collection, editor Elizabeth L. Toth and the contributors show how and in what ways the theories of the Excellence Study have developed and changed. They present research that advances excellence theories, adds new dimensions and directions to the excellence theories, and shows how the excellence study has moved on to a global stage. Toth and her colleagues challenge future researchers to continue the theory-building that will lead to understand how strategic public relations management contributes to organizations and society. Public relations and communication management scholars, in addition to practitioners and graduate students studying these areas, will benefit immensely from the work included here.
Product Identifiers
Publisher
Taylor & Francis INC International Concepts
ISBN-13
9780805855951
eBay Product ID (ePID)
87037631
Product Key Features
Publication Name
The Future of Excellence in Public Relations and Communication Management: Challenges for the Next Generation
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2006
Type
Textbook
Number of Pages
656 Pages
Dimensions
Item Height
229mm
Item Width
152mm
Item Weight
1043g
Additional Product Features
Series Title
Routledge Communication Series
Country/Region of Manufacture
United States
Editor
Elizabeth L. Toth
Item description from the seller
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WRAP Ltd.
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Unit 4
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eBay item number:125433662380
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