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Global Marketing and Advertising: Understanding Cultural Paradoxes By Marieke d
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- Buy it nowGlobal Marketing and Advertising: Understanding Cultural Paradoxes By Marieke d
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eBay item number:125635348438
Item specifics
- Condition
- Title
- Global Marketing and Advertising: Understanding Cultural Paradox
- ISBN
- 9780803959705
- Publication Year
- 1997
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Global Marketing and Advertising: Understanding Cultural Paradoxes
- Item Height
- 228mm
- Publisher
- SAGE Publications INC International Concepts
- Item Width
- 152mm
- Subject
- Advertising
- Item Weight
- 540g
- Number of Pages
- 336 Pages
About this product
Product Information
Describing the characteristics of a global brand, this study looks at how advertising adds value to brands, the concept of culture and culture's consequences for values and motivation in advertising, and how culture influences perception of advertising. The author presents a knowledge base of cultural strategies - a structure to understand the consequences of culture and cultural diversity for marketing and advertising. His application of Geert Hofstede's 5-D model to marketing and advertising is a central theme in this book. Examples are drawn from around the world including: Belgium; China; France; Germany; Italy; Japan; Korea; Netherlands; Poland; Sweden; UK; USA; and other countries of the Asia Pacific rim.
Product Identifiers
Publisher
SAGE Publications INC International Concepts
ISBN-13
9780803959705
eBay Product ID (ePID)
87848503
Product Key Features
Publication Name
Global Marketing and Advertising: Understanding Cultural Paradoxes
Format
Paperback
Language
English
Subject
Advertising
Publication Year
1997
Type
Textbook
Number of Pages
336 Pages
Dimensions
Item Height
228mm
Item Width
152mm
Item Weight
540g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
WRAP Ltd.
Mubin Ahmed
Unit 4
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
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- GB 724498118
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- 03800600
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Seller assumes all responsibility for this listing.
eBay item number:125635348438
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South East, United Kingdom
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I do not have much experience but felt like there is enough information to getting started. As said also in the book, do not rush it and listen to your body.
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Great packaging and quick delivery. Book in fantastic condition. I highly recommend this seller.
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