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Building Brands Directly: Creating Business Value from Customer Relationships B
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- Buy it nowBuilding Brands Directly: Creating Business Value from Customer Relationships B
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Located in: South East, United Kingdom
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eBay item number:125703916353
Item specifics
- Condition
- Title
- Building Brands Directly: Creating Business Value from Customer
- ISBN
- 9780333639078
- Publication Year
- 1996
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Building Brands Directly: Creating Business Value from Customer Relationships
- Item Height
- 216mm
- Publisher
- Palgrave Macmillan
- Item Width
- 140mm
- Subject
- Marketing
- Item Weight
- 716g
- Number of Pages
- 431 Pages
About this product
Product Information
New competition, technology and economics have changed the behaviour of markets and the practice of marketing. Customers are more discerning, and demand more quality, service and choice. Established brands are under threat. New brands are tougher than ever to build. How to create business value by sustaining existing brands and building new brands is the priority of our major business leaders, the managers to whom they entrust their brands and the students who are the brand stewards of the future. In this book Stewart Pearson explains how to build your brands directly: by investing in the loyalty of your customers and explains the commercial realities behind today's marketing headlines.
Product Identifiers
Publisher
Palgrave Macmillan
ISBN-13
9780333639078
eBay Product ID (ePID)
91913504
Product Key Features
Publication Name
Building Brands Directly: Creating Business Value from Customer Relationships
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
1996
Type
Textbook
Number of Pages
431 Pages
Dimensions
Item Height
216mm
Item Width
140mm
Item Weight
716g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
WRAP Ltd.
Mubin Ahmed
Unit 4
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
Value added tax number:
- GB 724498118
Trade registration number:
- 03800600
I certify that all my selling activities will comply with all EU laws and regulations.
CRN Number:
- 03800600
Seller assumes all responsibility for this listing.
eBay item number:125703916353
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Item location:
South East, United Kingdom
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| Postage and packaging | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| £8.99 (approx EUR 10.65) | United States | Standard Delivery (Standard Int'l Postage) |
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