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Researching Business Markets: A Handbook of Business-to-bu
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Item specifics
- Condition
- Title
- Researching Business Markets: A Handbook of Business-to-business
- ISBN
- 9780749414979
- Publication Year
- 1994
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Researching Business Markets: a Handbook of Business-To-Business Marketing Research
- Item Height
- 234mm
- Publisher
- Kogan Page LTD
- Item Width
- 153mm
- Subject
- Marketing
- Item Weight
- 650g
- Number of Pages
- 482 Pages
About this product
Product Information
This guide to business market research examines individual aspects of the topic - such as data interpretation, project preparation, market segmentation and acquisition research - within the broader scope of marketing-department strategies and organizational goals.
Product Identifiers
Publisher
Kogan Page LTD
ISBN-13
9780749414979
eBay Product ID (ePID)
87572834
Product Key Features
Publication Name
Researching Business Markets: a Handbook of Business-To-Business Marketing Research
Format
Paperback
Language
English
Subject
Marketing
Publication Year
1994
Type
Textbook
Number of Pages
482 Pages
Dimensions
Item Height
234mm
Item Width
153mm
Item Weight
650g
Additional Product Features
Editor
Ken Sutherland
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
WRAP Ltd.
Mubin Ahmed
Unit 4
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
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- GB 724498118
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- 03800600
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eBay item number:126320209825
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