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Advertising Management in a Digital Environment by Bartel Sheehan Kim Universit
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- Buy it nowAdvertising Management in a Digital Environment by Bartel Sheehan Kim Universit
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Item specifics
- Condition
- Title
- Advertising Management In A Digital Environment
- Weight
- 440
- EAN
- 9780367620745
- ISBN-10
- 036762074X
- Date of Publication
- 20210722
- Place of Publication
- United Kingdom
- Book Series
- N/A
- Genre
- KC|KJSA|KNTY
- Narrative Type
- N/A
- Features
- N/A
- Intended Audience
- N/A
- Ex Libris
- No
- Editor
- N/A
- Edition
- N/A
- Pagination
- 202 Pages, 29 Tables, Black And White; 7 Line Drawings, Black And
- Dimensions
- 175 X 246 X 27
- ISBN
- 9780367620745
- Publication Year
- 2021
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Advertising Management in a Digital Environment: Text and Cases
- Item Height
- 246mm
- Publisher
- Taylor & Francis LTD
- Item Width
- 174mm
- Subject
- Advertising, Business
- Item Weight
- 372g
- Number of Pages
- 202 Pages
About this product
Product Information
Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management. Divided into three core sections, the book provides a truly holistic approach to Advertising Management. The first part considers the fundamentals of advertising management, including leadership, ethics and corporate social responsibility, and finance and budgeting. The second part considers human capital management and managing across cultures, whilst the third part discusses strategic planning, decision making and brand strategy. To demonstrate how theory translates to practice in advertising, each chapter is illustrated with real-life case studies from a broad range of sectors, and practical exercises allow case analysis and further learning. This new textbook offers an integrated and global approach to Advertising Management and should be core or recommended reading for undergraduate and postgraduate students of Media Management, Advertising, Marketing Management and Strategy, Communications and Public Relations. The applied approach provided by case study analysis makes it equally suitable for those in executive education and studying for professional qualifications.
Product Identifiers
Publisher
Taylor & Francis LTD
ISBN-13
9780367620745
eBay Product ID (ePID)
27049030140
Product Key Features
Publication Name
Advertising Management in a Digital Environment: Text and Cases
Format
Paperback
Language
English
Subject
Advertising, Business
Publication Year
2021
Type
Textbook
Number of Pages
202 Pages
Dimensions
Item Height
246mm
Item Width
174mm
Item Weight
372g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Ryefield Investments Limited
Rakesh Luchmun
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- GB 160565025
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eBay item number:126368599882
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| Postage and packaging | Import charges | To | Service | Delivery*See Delivery notes |
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