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Marketing Audit Handbook: Tools, Techniques and Checklists to Exploit Your Mark
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- Buy it nowMarketing Audit Handbook: Tools, Techniques and Checklists to Exploit Your Mark
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Item specifics
- Condition
- Title
- Marketing Audit Handbook: Tools, Techniques and Checklists to Ex
- ISBN
- 9780749437350
- Publication Year
- 2002
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Marketing Audit Handbook
- Item Height
- 246mm
- Publisher
- Kogan Page LTD
- Item Width
- 190mm
- Subject
- Accounting, Management
- Item Weight
- 686g
- Number of Pages
- 466 Pages
About this product
Product Information
This title offers practical assistance to marketing and sales departments. Aubrey Wilson seeks to guide the reader out of long-term, formal strategies and jargon into a more straightforward analysis of how to get the most from the marketing audit. The handbook includes: a guide to key marketing audit questions and practical solutions; guidance on how to identify no-cost and low-cost marketing and sales techniques; and detailed checklists, backed up with examples and case histories to illustrate application. This text brings together tools, checklists and techniques to enable the reader to put together internal marketing audits that are applicable to any organization. It is accompanied by a free CD-ROM.
Product Identifiers
Publisher
Kogan Page LTD
ISBN-13
9780749437350
eBay Product ID (ePID)
86619657
Product Key Features
Publication Name
Marketing Audit Handbook
Format
Paperback
Language
English
Subject
Accounting, Management
Publication Year
2002
Type
Textbook
Number of Pages
466 Pages
Dimensions
Item Height
246mm
Item Width
190mm
Item Weight
686g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
WRAP Ltd.
Mubin Ahmed
Unit 4
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
Value added tax number:
- GB 724498118
Trade registration number:
- 03800600
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eBay item number:126447605928
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