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Foundations of Marketing,Davi
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Item specifics
- Condition
- Title
- Foundations of Marketing
- ISBN
- 9780077098667
- EAN
- 9780077098667
- Publication Year
- 2002
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Foundations of Marketing
- Item Height
- 262mm
- Publisher
- Mcgraw-Hill Education
- Item Width
- 193mm
- Subject
- Marketing
- Item Weight
- 970g
- Number of Pages
- 384 Pages
About this product
Product Information
Ideally suited to the needs of short or one-semester marketing modules for students from all disciplines, this text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning. Giving a clear presentation of marketing mix decisions, it then ends with strategy and implementation topics. Marketing spotlights, marketing-in action and e-marketing boxes give students the chance to consistently apply and evaluate the theories in the book. Up-to-date and interesting cases from a variety of real companies end each chapter, giving the framework in which to integrate and analyse key concepts in a real-world context. The clear and straightforward style presents a sound grounding in the principal concepts of marketing, paring down the subject to the foundation topics, whilst maintaining the rigour and authoritative insight of David Jobber's highly successful text Principles and Practices of Marketing.
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-13
9780077098667
eBay Product ID (ePID)
86963283
Product Key Features
Publication Name
Foundations of Marketing
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2002
Type
Textbook
Number of Pages
384 Pages
Dimensions
Item Height
262mm
Item Width
193mm
Item Weight
970g
Additional Product Features
Country/Region of Manufacture
United States
Item description
Business seller information
Wrap Ltd.
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