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Predictably Irrational: The Hidden Forces that Shape Our Decis ,.9780007256525

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eBay item number:133122506424
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Item specifics

Condition
Good: A book that has been read, but is in good condition. Minimal damage to the book cover eg. ...
Title
Predictably Irrational: The Hidden Forces that Shape Our Decisio
ISBN
9780007256525
EAN
9780007256525
Publication Year
2008
Type
Textbook
Format
Hardcover
Language
English
Book Title
Predictably Irrational: the Hidden Forces That Shape Our Decisions
Item Height
240mm
Author
Dan Ariely
Publisher
HarperCollins
Topic
Government, Popular Psychology
Item Width
159mm
Item Weight
538g
Number of Pages
304 Pages

About this product

Product Information

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is free it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.

Product Identifiers

Publisher
HarperCollins
ISBN-13
9780007256525
eBay Product ID (ePID)
87539093

Product Key Features

Book Title
Predictably Irrational: the Hidden Forces That Shape Our Decisions
Author
Dan Ariely
Format
Hardcover
Language
English
Topic
Government, Popular Psychology
Publication Year
2008
Type
Textbook
Number of Pages
304 Pages

Dimensions

Item Height
240mm
Item Width
159mm
Item Weight
538g

Additional Product Features

Title_Author
Dan Ariely
Country/Region of Manufacture
United Kingdom

Item description from the seller

Business seller information

Wrap Ltd.
Mubin Ahmed
Unit 4
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
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:enohP60358080080
:liamEten.aidemnorihc@kuyabe
Value added tax number:
  • GB 724 4981 18
Trade registration number:
  • 03800600
I certify that all my selling activities will comply with all EU laws and regulations.
CRN Number:
  • 03800600
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