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Play Bigger: How Rebels and Innovators Create New Categories and Dominate Mark,

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Located in: South East, United Kingdom
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eBay item number:133970757644
Last updated on 24 May, 2024 16:48:02 BSTView all revisionsView all revisions

Item specifics

Condition
Good: A book that has been read, but is in good condition. Minimal damage to the book cover eg. ...
Title
Play Bigger: How Rebels and Innovators Create New Categories and
ISBN
9780349411361
EAN
9780349411361
Publication Year
2016
Type
Textbook
Format
Paperback
Language
English
Publication Name
Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets
Item Height
234mm
Author
Dave Peterson, Christopher Lochhead, Kevin Maney, Al Ramadan
Publisher
Little, Brown Book Group
Item Width
157mm
Subject
Business
Item Weight
334g
Number of Pages
272 Pages

About this product

Product Information

In today's world, it's no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-base sales automation, dethroning the old CRM industry. Airbnb, Workday, Tesla and Netflix are all winning by creating entirely new business categories that destabilise old ones. The category is the new strategy. The conclusion: If you want to build a legendary company, you need to design and build a legendary category at the same time, and dominate it over time. Your company needs to be a Category King. And if you don't design a Category King, you're creating a failure. Drawing on examples from within and beyond our own practice, PLAY BIGGER shows both entrepreneurs and established enterprises how to define, develop and rule a category over time.

Product Identifiers

Publisher
Little, Brown Book Group
ISBN-13
9780349411361
eBay Product ID (ePID)
221101150

Product Key Features

Author
Dave Peterson, Christopher Lochhead, Kevin Maney, Al Ramadan
Publication Name
Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets
Format
Paperback
Language
English
Subject
Business
Publication Year
2016
Type
Textbook
Number of Pages
272 Pages

Dimensions

Item Height
234mm
Item Width
157mm
Item Weight
334g

Additional Product Features

Title_Author
Al Ramadan, Kevin Maney, Dave Peterson, Christopher Lochhead
Country/Region of Manufacture
United Kingdom

Item description from the seller

Business seller information

Wrap Ltd.
Mubin Ahmed
Unit 4
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
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:enohP60358080080
:liamEten.aidemnorihc@kuyabe
Value added tax number:
  • GB 724 4981 18
Trade registration number:
  • 03800600
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Here's a possible review you could leave on eBay: --- **Rating: ★★★★★** **Title: Exactly as Described, Arrived in Perfect Condition** I recently purchased "Creative Monochrome Image: How to Excel at Black and White Photography" on eBay. The book arrived safe and sound, exactly as described by the seller. The condition of the book was very good. Very satisfied with this purchase. Highly recommend this seller! ---
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Haven't read it yet but if it's half as good as the other two then I won't be disappointed.