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Consumer Aesthetic Experience in a Retail Context by Krittinee Nuttavuthisit...
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Consumer Aesthetic Experience in a Retail Context by Krittinee Nuttavuthisit...

vaindioux
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    eBay item number:134328198982
    Last updated on 25 Aug, 2025 23:25:38 BSTView all revisionsView all revisions

    Item specifics

    Condition
    Very Good: A book that has been read and does not look new, but is in excellent condition. No ...
    Type
    Training Guide
    Subject Area
    Consumerism
    Publication Name
    VDM
    Subject
    Aesthetics
    ISBN
    9783639221688
    Category

    About this product

    Product Identifiers

    Publisher
    AV Akademikerverlag Gmbh & Co. KG
    ISBN-10
    3639221680
    ISBN-13
    9783639221688
    eBay Product ID (ePID)
    128494857

    Product Key Features

    Book Title
    Consumer Aesthetic Experience in a Retail Context
    Number of Pages
    124 Pages
    Language
    English
    Publication Year
    2010
    Topic
    Industries / Retailing, Marketing / General, Aesthetics
    Genre
    Philosophy, Business & Economics
    Author
    Krittinee Nuttavuthisit
    Format
    Trade Paperback

    Dimensions

    Item Height
    0.3 in
    Item Weight
    6.9 Oz
    Item Length
    9 in
    Item Width
    6 in

    Additional Product Features

    Synopsis
    This book, Consumer Aesthetic Experience in Retail Atmospherics, suggests a way to integrate the philosophy of aesthetics into the domain of retail marketing. Realizing that research on consumer aesthetic experience must broaden into a diverse sociocultural context, this ethnographic study was conducted in a shopping mall with the goal to develop a theory that explains how a variety of consumer aesthetic experiences is formed, and what the major factors that account for this variety are. As a result, this book illustrates the four dominant categories of consumer aesthetic experiences - pure, popular, modern, and postmodern - and their unique characteristics. This study also extends our understanding of the co-creative experience of the consumer and demonstrates how to enhance retail design strategy.

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    vaindioux

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