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Conscious Marketing: How to Create an Awesome Business with a New Approach to...
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AU $50.00 (approx EUR 30.69) International Standard : tracked-no signature (7 to 15 business days). See detailsfor postage
Located in: Liverpool, NSW, Australia
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eBay item number:134343825464
Item specifics
- Condition
- Level
- Business
- ISBN
- 9780730309642
- Publication Year
- 2015
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing
- Item Height
- 238mm
- Publisher
- John Wiley & Sons Australia Ltd
- Item Width
- 152mm
- Subject
- Marketing
- Item Weight
- 328g
- Number of Pages
- 216 Pages
About this product
Product Information
In the modern economy, businesses must have heart The marketing industry is broken. Consumers are tired of interruption, push, mass media and the manipulation of marketing and advertising generally. They want to deal with honest, ethical companies that have heart and purpose and that care about serving all their stakeholders instead of their pockets. Conscious Marketing proves that marketing can really work if the paradigm is shifted?radically. In Conscious Marketing: How to Create an Awesome Business With a New Approach to Marketing, author Carolyn Tate demonstrates just how beneficial this shift can be. By practising the four tenets of conscious marketing, companies can raise their brand's profile and attract customers for life. The book shows how building a business with a higher-purpose can lead to sustainability, profitability and industry leadership. Conscious marketing works for both multinational corporations and cash-strapped small business alike. In the modern market, a business that does well and contributes to the elevation of humanity and the planet attracts the best customers, employees, suppliers and investors. These people evangelize, and the brand reach expands exponentially further and to a more loyal audience than traditional marketing will ever capture. This concept and other topics in the book include: What's wrong with marketing and why it doesn't work What conscious means to the consumer, business, leader and marketer The who, what, why and how of conscious marketing Navigating the shift from traditional to conscious practices The book includes a three-part guide to crafting an actionable plan, including where to find help. Marketing doesn't have to be the budgetary dead weight it has become. It can be fun, human and inspiring for everyone involved, but change requires a deep shift in thinking and behaviour that goes way beyond the transaction or the sale. To stay relevant in the modern economy, businesses must show what's at their core, why they do what they do and why it matters. Conscious Marketing is a comprehensive guide to fixing the problem, with a sustainable solution.
Product Identifiers
Publisher
John Wiley & Sons Australia Ltd
ISBN-13
9780730309642
eBay Product ID (ePID)
208794905
Product Key Features
Publication Name
Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2015
Type
Textbook
Number of Pages
216 Pages
Dimensions
Item Height
238mm
Item Width
152mm
Item Weight
328g
Additional Product Features
Country/Region of Manufacture
Australia
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:134343825464
Postage and packaging
Item location:
Liverpool, NSW, Australia
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Worldwide
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Afghanistan, Anguilla, Belarus, Bolivia, Botswana, Central African Republic, Chad, Comoros, Djibouti, Ecuador, El Salvador, Guinea-Bissau, Guyana, Haiti, Libya, Madagascar, Moldova, Mongolia, North Korea, Reunion, Russian Federation, Rwanda, Sierra Leone, Somalia, Suriname, Svalbard and Jan Mayen, Syria, Trinidad and Tobago, Tunisia, Venezuela, Yemen
| Postage and packaging | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| AU $50.00 (approx EUR 30.69) | United States | International Standard : tracked-no signature (7 to 15 business days) | Estimated between Mon, 13 May and Tue, 21 May to 43230 |
| Dispatch time |
|---|
| Will usually dispatch within 1 working day of receiving cleared payment. |
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Registered as a private seller
Thereby, consumer rights stemming from EU consumer protection law do not apply. eBay buyer protection still applies to most purchases.
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