Picture 1 of 1
Psychological Foundations of Marketing : The Keys to Consumer Behavior, Hardc...
Condition:
Price:
US $31.99
ApproximatelyEUR 29.58
- Buy it nowPsychological Foundations of Marketing : The Keys to Consumer Behavior, Hardc...
Best Offer:
Postage:
Located in: Bastrop, Texas, United States
Delivery:
Estimated between Mon, 3 Jun and Fri, 7 Jun to 43230
Returns:
Payments:
Shop with confidence
Seller information
- 99.7% positive Feedback
Registered as private seller, so consumer rights stemming from EU consumer protection law do not apply. eBay Money Back Guarantee still applies to most purchases.
Seller assumes all responsibility for this listing.
eBay item number:134367672276
Item specifics
- Condition
- Subject Area
- Consumerism
- Subject
- Marketing
- ISBN
- 9781138219144
- Publication Year
- 2018
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Psychological Foundations of Marketing : the Keys to Consumer Behavior
- Features
- New Edition
- Item Length
- 9.8in
- Publisher
- Routledge
- Item Width
- 6.8in
- Item Weight
- 34.5 Oz
- Number of Pages
- 484 Pages
About this product
Product Information
This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, and how consumers respond to them. The book provides comprehensive coverage of: Motivation: the human needs at the root of many consumer behaviors and marketing decisions. Perception: the nature of perceptual selection, attention, and organization and how they relate to the evolving marketing landscape. Decision making: how and under what circumstances it is possible to predict consumer choices, attitudes, and persuasion. Personality and lifestyle: how insight into consumer personality can be used to formulate marketing plans. Social behavior: the powerful role of social influence on consumption. Now featuring case studies throughout to highlight how psychological research can be applied in the marketplace, and insightful analysis of the role of digital media and new technologies, this award-winning textbook is required reading for anyone interested in this fascinating and evolving subject.
Product Identifiers
Publisher
Routledge
ISBN-10
1138219142
ISBN-13
9781138219144
eBay Product ID (ePID)
240331851
Product Key Features
Publication Name
Psychological Foundations of Marketing : the Keys to Consumer Behavior
Format
Hardcover
Language
English
Features
New Edition
Publication Year
2018
Type
Textbook
Number of Pages
484 Pages
Dimensions
Item Length
9.8in
Item Width
6.8in
Item Weight
34.5 Oz
Additional Product Features
Lc Classification Number
Hf5415.1
Edition Description
New Edition
Edition Number
2
Table of Content
Preface. 1. Introduction to Psychology and Marketing 2. Motivation 3. Perception 4. Learning 5. Decision Making 6. Attitudes 7. Personality and the Self-Concept 8. Social Influence
Copyright Date
2018
Target Audience
College Audience
Topic
Marketing / General, Advertising & Promotion
Lccn
2017-054312
Dewey Decimal
658.80019
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:134367672276
Postage and packaging
Item location:
Bastrop, Texas, United States
Posts to:
Afghanistan, Albania, Algeria, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan Republic, Bahamas, Bahrain, Bangladesh, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Brazil, Brunei Darussalam, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Cape Verde Islands, Cayman Islands, Central African Republic, Chad, Chile, China, Colombia, Costa Rica, Cyprus, Czech Republic, Côte d'Ivoire (Ivory Coast), Democratic Republic of the Congo, Denmark, Djibouti, Dominican Republic, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Fiji, Finland, France, Gabon Republic, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Ireland, Israel, Italy, Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kiribati, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Liechtenstein, Lithuania, Luxembourg, Macau, Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Mauritania, Mauritius, Mexico, Moldova, Monaco, Mongolia, Montenegro, Montserrat, Morocco, Mozambique, Namibia, Nauru, Nepal, Netherlands, New Zealand, Nicaragua, Niger, Nigeria, Norway, Oman, Pakistan, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Portugal, Qatar, Republic of Croatia, Republic of the Congo, Romania, Rwanda, Saint Kitts-Nevis, Saint Lucia, Saint Vincent and the Grenadines, San Marino, Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, South Africa, South Korea, Spain, Sri Lanka, Suriname, Swaziland, Sweden, Switzerland, Taiwan, Tajikistan, Tanzania, Thailand, Togo, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Turks and Caicos Islands, Uganda, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Vanuatu, Vatican City State, Vietnam, Wallis and Futuna, Western Samoa, Yemen, Zambia, Zimbabwe
Excludes:
Barbados, French Guiana, French Polynesia, Guadeloupe, Libya, Martinique, New Caledonia, Reunion, Russian Federation, Ukraine, Venezuela
| Postage and packaging | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| US $5.61 (approx EUR 5.19) | United States | Economy P&P (USPS Media MailTM) | Estimated between Mon, 3 Jun and Fri, 7 Jun to 43230 |
| Dispatch time |
|---|
| Will usually dispatch within 3 working days of receiving cleared payment. |
| Taxes |
|---|
| Taxes may be applicable at checkout. Learn moreLearn more about paying tax on eBay purchases. |
Sales tax for an item #134367672276
Sales tax for an item #134367672276
Seller collects sales tax/VAT for items dispatched to the following states:
| County | VAT rate |
|---|
Returns policy
| After receiving the item, cancel the purchase within | Refund will be given as | Return postage |
|---|---|---|
| 30 days | Money back | Buyer pays for return postage |
The buyer is responsible for return postage costs.
| Return policy details |
|---|
| Returns accepted |
Most Buy It Now purchases are protected by the Consumer Rights Directive, which allow you to cancel the purchase within seven working days from the day you receive the item. Find out more about your rights as a buyer and exceptions.
Payment details
Payment methods
Registered as a private seller
Thereby, consumer rights stemming from EU consumer protection law do not apply. eBay buyer protection still applies to most purchases.
Seller Feedback (1,426)
d***0 (379)- Feedback left by buyer.
Past month
Verified purchase
Fast shipping!!!
o***j (4056)- Feedback left by buyer.
Past month
Verified purchase
Fast and accurate
1***b (21073)- Feedback left by buyer.
Past month
Verified purchase
Thank You!!
More to explore:
- Marketing Adult Learning & University Books,
- Psychology Social Psychology Adult Learning & University Books,
- Psychology Audiobooks,
- Foundation Magazines,
- Marketing Adult Learning & University Textbook,
- Psychology Adult Learning & University Textbook,
- Self-Help Psychology and Help Books,
- Psychology School Textbook and Study Guide,
- Non-Fiction Psychology & Help & Fiction Books,
- Oxford University Press Marketing Adult Learning & University Books