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A Contribui??o do Macromarketing para o Ensino de Marketing no Brasil: Podemos m

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£3.70
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Condition:
Like New
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Located in: Rossendale, United Kingdom
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eBay item number:134496521184
Last updated on 29 Jul, 2024 11:13:38 BSTView all revisionsView all revisions

Item specifics

Condition
Like New: A book that has been read, but looks new. The book cover has no visible wear, and the dust ...
Book Title
A Contribuição do Macromarketing para o Ensino de
ISBN
9786139614431
Publication Year
2019
Type
Textbook
Format
Paperback
Language
Portuguese
Publication Name
A Contribuicao Do Macromarketing Para O Ensino De Marketing No Brasil
Item Height
229 mm
Author
Rodolfo Berardinelli
Publisher
Novas Edicoes Academicas
Subject
Management
Item Weight
118 g
Item Width
152 mm
Number of Pages
72 Pages

About this product

Product Information

A formacao dos estudantes de administracao no Brasil encontra-se focada em aspectos gerenciais do marketing e, por conta disso, gestores parecem incapazes de lidar com a complexidade do sistema de trocas. Em um mundo no qual as vidas das pessoas passam a ser cada vez mais afetadas por mercados torna-se fundamental ampliar a compreensao a respeito da disciplina que trata das relacoes entre mercados e sociedade: o macromarketing. No trabalho que da origem ao livro foram realizadas entrevistas em profundidade com nove professores de marketing de cursos de graduacao em administracao, com o intuito de levantar suas visoes acerca do ensino da disciplina e suas lacunas, seus entendimentos acerca do macromarketing e seus conceitos, assim como as potenciais contribuicoes do macromarketing para a melhoria do ensino do marketing, suas consequencias sociais e uma visada mais critica da disciplina.

Product Identifiers

Publisher
Novas Edicoes Academicas
ISBN-13
9786139614431
eBay Product ID (ePID)
6046685805

Product Key Features

Publication Year
2019
Subject
Management
Number of Pages
72 Pages
Language
Portuguese
Publication Name
A Contribuicao Do Macromarketing Para O Ensino De Marketing No Brasil
Type
Textbook
Author
Rodolfo Berardinelli
Format
Paperback

Dimensions

Item Height
229 mm
Item Weight
118 g
Item Width
152 mm

Additional Product Features

Title_Author
Rodolfo Berardinelli

Item description from the seller

Business seller information

Revival Books Ltd
Revival Books
Hall Carr Mill
Fallbarn Road
Rawtenstall
Lancashire
BB4 7NX
United Kingdom
Show contact information
:enohP70272260710
:liamEku.oc.skooblaviver@skoob
Value added tax number:
  • GB 901578627
Trade registration number:
  • 07693718
I certify that all my selling activities will comply with all EU laws and regulations.
CRN Number:
  • 07693718
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