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Customer Experience Innovation: How to Get a Lasting Market Edge
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- Buy it nowCustomer Experience Innovation: How to Get a Lasting Market Edge
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Located in: Rossendale, United Kingdom
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Item specifics
- Condition
- Book Title
- Customer Experience Innovation: How to Get a Lasting Market Edge
- Genre
- Sales & marketing
- ISBN
- 9781787547872
- Publication Year
- 2018
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Customer Experience Innovation: How to Get a Lasting Market Edge
- Item Height
- 229mm
- Publisher
- Emerald Publishing The Limited
- Item Width
- 152mm
- Subject
- Management, Marketing
- Item Weight
- 499g
- Number of Pages
- 232 Pages
About this product
Product Information
Companies who invest in successful Customer eXperience (CX) innovation stand out from the crowd. Markets tend to reward these companies because it is rare for firms to try something new, much less prove customer acceptance of their attempted innovations. Firms offering remarkable CX create loyal customers who happily pay more for their products and services, and then refer them to other customers for free. This book outlines innovative processes used to research, conceive and develop innovations in the CX space for both large and small companies. The challenge is not so much finding out what customers like, as it is remaining apart from the crowd of rivals and copycats. Written as a practical guide for managers with a background in line management, operations, marketing, finance or customer service, this book contains a simple framework with an extensive range of design thinking and creative problem solving tools. Starting with a validation for investing in improving your firm's CX, the book also provides a primer on competitive advantage, the most critical objective of strategic planning. Mastering the book's content creates the potential for any business manager or owner to find a hard-to-copy market advantage and drive their business' growth.
Product Identifiers
Publisher
Emerald Publishing The Limited
ISBN-13
9781787547872
eBay Product ID (ePID)
7046661820
Product Key Features
Publication Name
Customer Experience Innovation: How to Get a Lasting Market Edge
Format
Hardcover
Language
English
Subject
Management, Marketing
Publication Year
2018
Type
Textbook
Number of Pages
232 Pages
Dimensions
Item Height
229mm
Item Width
152mm
Item Weight
499g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Revival Books Ltd
Revival Books
Hall Carr Mill
Fallbarn Road
Rawtenstall
Lancashire
BB4 7NX
United Kingdom
Value added tax number:
- GB 901578627
Trade registration number:
- 07693718
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eBay item number:134893997681
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