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Business Research Methods (McGraw-Hill International Editions: ,
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- Condition
- Book Title
- Business Research Methods (McGraw-Hill International Editions: ,
- ISBN
- 9780071181099
- Publication Year
- 2000
- Type
- Textbook
- Format
- Paperback
- Subject Area
- Data Analysis
- Language
- English
- Publication Name
- Business Research Methods
- Publisher
- Mcgraw-Hill Education
- Item Weight
- 1650g
- Number of Pages
- 809 Pages
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Product Information
In this seventh edition a business focus has been integrated throughout the text. Chapter vignettes have been updated and international examples have been added throughout, emphasizing the international scope of business. Students get a more real world approach to business research topics and how they are used in business, which better prepares them for the workplace. Measurement and multivariate chapters have been updated. This provides students with an enhanced experience in the interpretation of data; the authors explain what the data means by focusing on the analysis of the data through the use of new examples and clearer explanations. Also, topics have been reorganized as a response to reviewer results. Some topics have been separated into two separate chapters to make it easier for instructors to teach and assign to students.
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-13
9780071181099
eBay Product ID (ePID)
90595925
Product Key Features
Subject Area
Data Analysis
Publication Name
Business Research Methods
Format
Paperback
Language
English
Publication Year
2000
Type
Textbook
Number of Pages
809 Pages
Dimensions
Item Weight
1650g
Additional Product Features
Series Title
Mcgraw-Hill International Editions: Statistics & Probability Series
Country/Region of Manufacture
United States
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