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The Strategic Pricing of Pharmaceuticals

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ApproximatelyEUR 6.98
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Located in: Harrisburg, Pennsylvania, United States
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Last updated on 24 Jun, 2024 16:05:20 BSTView all revisionsView all revisions

Item specifics

Condition
Good: A book that has been read, but is in good condition. Minimal damage to the book cover eg. ...
Release Year
2009
ISBN
9780982371503
Publication Year
2009
Format
Trade Paperback
Language
English
Book Title
Strategic Pricing of Pharmaceuticals
Author
E. M. (Mick) Kolassa
Publisher
Pondhouse Press, T.H.E.
Genre
Business & Economics, Medical
Topic
General, Economics / General

About this product

Product Information

The Strategic Pricing of Pharmaceuticals explains how pharmaceutical prices are, and should be set, in the US and international markets. The book discusses how pharmaceuticals are different from other products in terms of value and why typical assumptions and approaches to pricing fail to consider the true nature of pharmaceuticals or to capture their value. This book provides pharmaceutical marketers with needed guidance through the use of in-depth discussions and analyses of the factors that should be considered when setting and managing pharmaceutical prices.

Product Identifiers

Publisher
Pondhouse Press, T.H.E.
ISBN-10
0982371500
ISBN-13
9780982371503
eBay Product ID (ePID)
72433959

Product Key Features

Publication Year
2009
Topic
General, Economics / General
Book Title
Strategic Pricing of Pharmaceuticals
Language
English
Genre
Business & Economics, Medical
Author
E. M. (Mick) Kolassa
Format
Trade Paperback

Additional Product Features

Target Audience
Trade

Item description from the seller

readinfebooks

readinfebooks

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m***i (1501)- Feedback left by buyer.
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Great book. Thank you!
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Book as expected and great shipping time
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As described. plays fine. Thanks!