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Item specifics
- Condition
- Title
- Business Economics
- Book Title
- Business Economics
- ISBN
- 019956518X
- EAN
- 9780199565184
- Binding
- Paperback / softback
- Date of Publication
- 20100422
- Release Title
- Business Economics
- Artist
- Gillespie, Andrew
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 2010
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Business Economics
- Item Height
- 247mm
- Publisher
- Oxford University Press
- Item Width
- 189mm
- Subject
- Government, Business
- Item Weight
- 1039g
- Number of Pages
- 480 Pages
About this product
Product Information
What determines the demand for products? Why do some businesses succeed and others fail? How do managers establish a pricing strategy? In the world of business, the ability to understand economic issues is crucial to making successful business decisions. Written specifically for business students, this lively and stimulating textbook provides an ideal introduction to economics. The author adopts the viewpoint of a manager and focuses on the relevance of economic concepts to business practice. While the content is firmly based in economic theory, the text is packed full of thought provoking and contemporary examples to encourage the development of problem-solving skills and to enable business students to readily engage with economics. Business Economics is particularly well suited to one semester modules, and its concise and accessible style makes it core reading for all business students taking their first module in economics. Online Resource Centre For registered adopters of the book: A testbank of questions Customizable PowerPoint slides Case study teaching notes with guide answers to the questions Group exercises based on the 'you are the manager' activities in the book Figures from the text VLE cartridge For Students: Self test questions Additional short case studies Audio animated PowerPoints for more complex graphs Chapter summary podcasts of 3-5 minutes, summarizing the key concepts in each chapter Sample essays Links to LSE video and podcast lectures Solutions to exercises 'One step further' feature containing more advanced material Oxford NewsNow
Product Identifiers
Publisher
Oxford University Press
ISBN-13
9780199565184
eBay Product ID (ePID)
92510691
Product Key Features
Publication Name
Business Economics
Format
Paperback
Language
English
Subject
Government, Business
Publication Year
2010
Type
Textbook
Number of Pages
480 Pages
Dimensions
Item Height
247mm
Item Width
189mm
Item Weight
1039g
Additional Product Features
Country/Region of Manufacture
United Kingdom
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WORLD OF BOOKS LIMITED
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- EL 996857788
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- FR 27823676960
- GB 922696893
- IT 00185819992
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eBay item number:142002381620
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