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Item specifics

Condition
Very Good: A book that has been read and does not look new, but is in excellent condition. No ...
Title
Business Economics
Book Title
Business Economics
ISBN
019956518X
EAN
9780199565184
Binding
Paperback / softback
Date of Publication
20100422
Release Title
Business Economics
Artist
Gillespie, Andrew
Brand
N/A
Colour
N/A
Publication Year
2010
Type
Textbook
Format
Paperback
Language
English
Publication Name
Business Economics
Item Height
247mm
Author
Andrew Gillespie
Publisher
Oxford University Press
Item Width
189mm
Subject
Government, Business
Item Weight
1039g
Number of Pages
480 Pages

About this product

Product Information

What determines the demand for products? Why do some businesses succeed and others fail? How do managers establish a pricing strategy? In the world of business, the ability to understand economic issues is crucial to making successful business decisions. Written specifically for business students, this lively and stimulating textbook provides an ideal introduction to economics. The author adopts the viewpoint of a manager and focuses on the relevance of economic concepts to business practice. While the content is firmly based in economic theory, the text is packed full of thought provoking and contemporary examples to encourage the development of problem-solving skills and to enable business students to readily engage with economics. Business Economics is particularly well suited to one semester modules, and its concise and accessible style makes it core reading for all business students taking their first module in economics. Online Resource Centre For registered adopters of the book: A testbank of questions Customizable PowerPoint slides Case study teaching notes with guide answers to the questions Group exercises based on the 'you are the manager' activities in the book Figures from the text VLE cartridge For Students: Self test questions Additional short case studies Audio animated PowerPoints for more complex graphs Chapter summary podcasts of 3-5 minutes, summarizing the key concepts in each chapter Sample essays Links to LSE video and podcast lectures Solutions to exercises 'One step further' feature containing more advanced material Oxford NewsNow

Product Identifiers

Publisher
Oxford University Press
ISBN-13
9780199565184
eBay Product ID (ePID)
92510691

Product Key Features

Author
Andrew Gillespie
Publication Name
Business Economics
Format
Paperback
Language
English
Subject
Government, Business
Publication Year
2010
Type
Textbook
Number of Pages
480 Pages

Dimensions

Item Height
247mm
Item Width
189mm
Item Weight
1039g

Additional Product Features

Title_Author
Andrew Gillespie
Country/Region of Manufacture
United Kingdom

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