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Blue Ocean Strategy: How To Create Uncontested M... by Renée Mauborgne Hardback
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eBay item number:142045026887
Item specifics
- Condition
- Title
- Blue Ocean Strategy: How To Create Uncontested Market Space An...
- Book Title
- Blue Ocean Strategy: How To Create Uncontested Market Space An...
- ISBN
- 1591396190
- EAN
- 9781591396192
- Binding
- Hardback
- Date of Publication
- 20050201
- Release Title
- Blue Ocean Strategy: How To Create Uncontested Market Space An...
- Artist
- Renée Mauborgne
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 2005
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
- Item Height
- 242mm
- Publisher
- Harvard Business Review Press
- Item Width
- 163mm
- Subject
- Business
- Item Weight
- 562g
- Number of Pages
- 256 Pages
About this product
Product Information
In a book that challenges everything you thought you knew about the requirements for strategic success, W. Chan Kim and Renee Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and 30 industries, the authors argue that lasting success comes not from battling competitors, but from creating 'blue oceans'—untapped new market spaces ripe for growth. International bestseller Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture blue oceans.
Product Identifiers
Publisher
Harvard Business Review Press
ISBN-13
9781591396192
eBay Product ID (ePID)
88555753
Product Key Features
Publication Name
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
Format
Hardcover
Language
English
Subject
Business
Publication Year
2005
Type
Textbook
Number of Pages
256 Pages
Dimensions
Item Height
242mm
Item Width
163mm
Item Weight
562g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
WORLD OF BOOKS LIMITED
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- EL 996857788
- ES N8267548I
- FR 27823676960
- GB 922696893
- IT 00185819992
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eBay item number:142045026887
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