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Ten Deadly Marketing Sins: Signs and Solutions by Kotler, Philip Hardback Book
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Item specifics
- Condition
- Title
- Ten Deadly Marketing Sins: Signs and Solutions
- Book Title
- Ten Deadly Marketing Sins: Signs and Solutions
- ISBN
- 0471650226
- EAN
- 9780471650225
- Binding
- Hardback
- Date of Publication
- 20040420
- Release Title
- Ten Deadly Marketing Sins: Signs and Solutions
- Artist
- Kotler, Philip
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 2004
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Ten Deadly Marketing Sins: Signs and Solutions
- Item Height
- 224mm
- Publisher
- John Wiley & Sons INC International Concepts
- Item Width
- 143mm
- Subject
- Business
- Item Weight
- 390g
- Number of Pages
- 160 Pages
About this product
Product Information
Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common-and most damaging-mistakes marketers make, and how to avoid them. But these ten mistakes are much more than simple mess-ups; they're glaring deficiencies that prevent companies from succeeding in the marketplace. In Ten Deadly Marketing Sins, Kotler covers each sin in-depth in its own chapter and offers practical, proven guidance for reversing them. Marketers will learn how to stay market-focused and customer-driven, fully understand their customers, keep track of the competition, manage relationships with stakeholders, find new opportunities, develop effective marketing plans, strengthen product and service policies, build brands, get organized, and use technology to the fullest. Covering crucial topics every marketer must understand, Ten Deadly Marketing Sins is a must-have for anyone who want to remain competitive in an increasingly challenging marketplace. Packed with the kind of marketing wisdom only Kotler can provide, this is an indispensable resource for every company-and every marketer-who wants to develop better products, better marketing plans, and better customer relationships. Ten Deadly Marketing Sins is an unbeatable resource from the most respected thinker in modern marketing. Philip Kotler (Chicago, IL) is the S. C. Johnson Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management and the author of 15 books, including Marketing Insights from A to Z (0-471-26867-4) and Lateral Marketing (0-471-45516-4), both published by Wiley.
Product Identifiers
Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9780471650225
eBay Product ID (ePID)
90821564
Product Key Features
Publication Name
Ten Deadly Marketing Sins: Signs and Solutions
Format
Hardcover
Language
English
Subject
Business
Publication Year
2004
Type
Textbook
Number of Pages
160 Pages
Dimensions
Item Height
224mm
Item Width
143mm
Item Weight
390g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
WORLD OF BOOKS LIMITED
Debbie Nicholl
Mulberry House
Woods Way
Goring-by-sea
West Sussex
BN12 4QY
United Kingdom
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- DE 281042328
- EL 996857788
- ES N8267548I
- FR 27823676960
- GB 922696893
- IT 00185819992
Trade registration number:
- 06437594
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Seller assumes all responsibility for this listing.
eBay item number:142657816562
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u***i (249)- Feedback left by buyer.
More than a year ago
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Book in good condition but some pencil writing in parts
l***d (346)- Feedback left by buyer.
Past month
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Thank you so much. Fast delivery.
l***d (346)- Feedback left by buyer.
Past month
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Thank you very much and fast delivery.
j***o (38)- Feedback left by buyer.
Past month
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Quick and prompt service thank you very much. Book as expected would use again
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