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Creating and Delivering Your Value Proposition: Ma... by BARNES, Cindy Paperback
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Item specifics
- Condition
- Title
- Creating and Delivering Your Value Proposition: Managing Custo...
- Book Title
- Creating and Delivering Your Value Proposition: Managing Custo...
- ISBN
- 0749455128
- EAN
- 9780749455125
- Binding
- Paperback / softback
- Date of Publication
- 20091003
- Release Title
- Creating and Delivering Your Value Proposition: Managing Custo...
- Artist
- BARNES, Cindy
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 2009
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit
- Item Height
- 235mm
- Publisher
- Kogan Page LTD
- Item Width
- 155mm
- Subject
- Marketing
- Item Weight
- 365g
- Number of Pages
- 232 Pages
About this product
Product Information
In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.
Product Identifiers
Publisher
Kogan Page LTD
ISBN-13
9780749455125
eBay Product ID (ePID)
88934932
Product Key Features
Publication Name
Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2009
Type
Textbook
Number of Pages
232 Pages
Dimensions
Item Height
235mm
Item Width
155mm
Item Weight
365g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
WORLD OF BOOKS LIMITED
Debbie Nicholl
Mulberry House
Woods Way
Goring-by-sea
West Sussex
BN12 4QY
United Kingdom
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- DE 281042328
- EL 996857788
- ES N8267548I
- FR 27823676960
- GB 922696893
- IT 00185819992
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- 06437594
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Seller assumes all responsibility for this listing.
eBay item number:142682645540
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An really good book in excellent condition