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Brand New Brand Thinking: Brought to Life by... by Account Planning Gro Hardback
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Item specifics
- Condition
- Title
- Brand New Brand Thinking: Brought to Life by 11 Experts Who Do
- Book Title
- Brand New Brand Thinking: Brought to Life by 11 Experts Who Do
- ISBN
- 0749436786
- EAN
- 9780749436780
- Binding
- Hardback
- Date of Publication
- 20021003
- Release Title
- Brand New Brand Thinking: Brought to Life by 11 Experts Who Do
- Artist
- Account Planning Group
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 2002
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Brand New Brand Thinking: Brought to Life by 11 Experts Who Do
- Item Height
- 241mm
- Publisher
- Kogan Page LTD
- Item Width
- 165mm
- Subject
- Advertising, Business
- Item Weight
- 481g
- Number of Pages
- 224 Pages
About this product
Product Information
The way that the advertising industry operates has changed greatly in recent years. This volume seeks to pull together these new ideas - with suggestions on what to do in practical terms - into one compilation volume. Each chapter has been contributed by a different expert who has something to say on the traditional themes of strategy, research, creativity and collaboration. In an age of information overload, the aim of the work is to provide a short-cut to the thinking and encourage the reader to rethink their basic assumptions on branding and advertising. Topics covered include: learning to live without the brand; letting brands speak for themselves; the company brand; brand communication beyond customers; brand strategy versus brand tactics; time to let go; brands on the brain; creative thinking with discipline; techniques for creative brand thinking; adios to the plan; and lest we forget.
Product Identifiers
Publisher
Kogan Page LTD
ISBN-13
9780749436780
eBay Product ID (ePID)
91916874
Product Key Features
Publication Name
Brand New Brand Thinking: Brought to Life by 11 Experts Who Do
Format
Hardcover
Language
English
Subject
Advertising, Business
Publication Year
2002
Type
Textbook
Number of Pages
224 Pages
Dimensions
Item Height
241mm
Item Width
165mm
Item Weight
481g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
WORLD OF BOOKS LIMITED
Debbie Nicholl
Mulberry House
Woods Way
Goring-by-sea
West Sussex
BN12 4QY
United Kingdom
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- EL 996857788
- ES N8267548I
- FR 27823676960
- GB 922696893
- IT 00185819992
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- 06437594
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eBay item number:142971809217
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