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Global Marketing, International Edition by GILLESPIE/HENN
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Item specifics
- Condition
- Title
- Global Marketing, International Edition
- Book Title
- Global Marketing, International Edition
- ISBN
- 0538473398
- EAN
- 9780538473392
- Binding
- Paperback / softback
- Date of Publication
- 20120201
- Release Title
- Global Marketing, International Edition
- Artist
- GILLESPIE/HENNESSEY
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 2010
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Global Marketing
- Item Height
- 253mm
- Publisher
- Cengage Learning, INC International Concepts
- Item Width
- 204mm
- Subject
- Marketing
- Item Weight
- 1045g
- Number of Pages
- 576 Pages
About this product
Product Information
Written for an undergraduate audience, but also successfully used in post-graduate courses, this concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases. Global Marketing, 3e, International Edition offers balanced coverage of developed and developing markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East. Written with the student in mind, the Third Edition features comprehensive coverage of current topics based on the authors' extensive research and consulting experience. An early introduction to culture and marketing prepares students to integrate cultural analysis throughout the course. A chapter dedicated to the understanding of global and local competitors sets the stage for ongoing discussion of both buyers and competitors in an increasingly competitive global market.
Product Identifiers
Publisher
Cengage Learning, INC International Concepts
ISBN-13
9780538473392
eBay Product ID (ePID)
93210536
Product Key Features
Publication Name
Global Marketing
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2010
Type
Textbook
Number of Pages
576 Pages
Dimensions
Item Height
253mm
Item Width
204mm
Item Weight
1045g
Additional Product Features
Country/Region of Manufacture
United States
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WORLD OF BOOKS LIMITED
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